While it’s been a busy summer for TECH B2B, our team has been able to sneak in some fun. Here’s what we’ve been up to away from our desks:

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You don’t care about the definition of public relations or inbound marketing; you want to know how it works with sales to improve the bottom line in a measurable way. The new TECH B2B website takes a fresh look at delivering meaningful information — not just rehashing what everyone else presents when it comes to making a marketing agency website.

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They told me change is the only constant. And after 17 years of running an integrated marketing agency, I believe them.

In 1998, I founded Hardin Business Communications to provide public relations and marketing services to industrial B2B companies. But my feet were set on this path long before that.

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I was reading a post on the importance of branding and evolving your brand over time as your business grows. All excellent points if a bit simplistic for today's hyper-complex marketplace. Actually, let me rephrase that. It's not a new hyper-complex marketplace, but like Wall Street, many are starting to be able to see the guys behind the curtains. We may not know all he hidden paths to success in a B2B digital-social-media marketplace, but we're starting to draw useful maps.

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Social media is all about human interaction. And because you're dealing with humans and their personalities (some would say egos), social media is a moving target and can be hard to read. As easy as it is to count the number of 'likes' on Facebook or views on YouTube, these indicators are merely introductory metrics. Rather, it's evaluating what happens afterwards where social media shows its true value to B2B marketers and their clients. Here are some things I like to do to make sure I'm getting the most out of social media:

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