Wow. Don't you love it when you read something that succinctly and poetically summarizes a core believe you've had your entire professional career? I tip my hat to Ms. Sally Credille, a blogger and Young Engineer group moderator that I supervise for the Society of Automotive Engineers (now SAE Int'l). Sally wrote this phrase during a post about how its important to keep learning, but sometimes, it's more important to unlearn...but let's get back to the poetry, "A Sound Process Equals Success."

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This article from Kathy Hanbury lays out a 5-step checklist for developing content that will drive customers to your Website, enhance your brand, and increase your visibility within your industry. She suggests that you should evaluate your stories, collateral, and other content offerings based on: Industry Expertise; Brand Focus; Audience Goals; Audience Interests; and Available Resources.
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As a marketing and sales consultant that specializes in small- to medium-size companies, I see it all the time: Change is hard. And it's hard to better explain why change is hard than Karen Lindner does in this article.

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Happy New Year to all!

I hope all of you enjoyed your Holiday season and year-end celebrations. And I hope those celebrations come with a pretty strong balance sheet because that's what we're hearing from our customers and friends in the manufacturing sector in both the U.S. and Europe.

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Only a few weeks left until we release our findings from the 2010 B2B Content Marketing Study from Junta42 and MarketingProfs with assistance from the Business Marketing Association and American Business Media.

One thing that caught our attention was the difference in content marketing spending and tactics between small companies and larger business-to-business companies.

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