IBM is rethinking how its employees interact with each other and their customers. E-mail, company reps say, is "anti-social," and that, of course, goes against the very grain of social media. So, the conglomerate is promoting a social business model that uses digital work tools so employees can "do great work together."

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First things first: Huge fan of Joe Pulizzi at the Content Marketing Institute. And if you've ever had to do a market analysis on your own, then you know how much fun it is to type "The End" and then paint a big cross hair on your back with a "Kick Me" Post-It right in the middle.

But I think what we have in CMI's new annual Marketing Benchmark study is "a failure to communicate." Cool Hand Luke aside, the new report raises as many questions (for me) as it purportedly answers.

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Great post here from Ann Meany that's timely -- not just because it's nearly Halloween -- but because there is no better way to spend your promotional dollar than content that helps your customers do their job better, faster, cheaper.

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This article from Kathy Hanbury lays out a 5-step checklist for developing content that will drive customers to your Website, enhance your brand, and increase your visibility within your industry. She suggests that you should evaluate your stories, collateral, and other content offerings based on: Industry Expertise; Brand Focus; Audience Goals; Audience Interests; and Available Resources.
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Only a few weeks left until we release our findings from the 2010 B2B Content Marketing Study from Junta42 and MarketingProfs with assistance from the Business Marketing Association and American Business Media.

One thing that caught our attention was the difference in content marketing spending and tactics between small companies and larger business-to-business companies.

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