Every business owner wants to know what the future holds so they can create strategies to keep their businesses moving forward and plan accordingly. 

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Millennials are optimistic, tech savvy, and unafraid to share their opinions. And given that they’re expected to outnumber baby boomers this year, millennials’ growing impact in the workplace should be no surprise. Nor should the increasing importance of digital marketing to this influential group.

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I was reading a post on the importance of branding and evolving your brand over time as your business grows. All excellent points if a bit simplistic for today's hyper-complex marketplace. Actually, let me rephrase that. It's not a new hyper-complex marketplace, but like Wall Street, many are starting to be able to see the guys behind the curtains. We may not know all he hidden paths to success in a B2B digital-social-media marketplace, but we're starting to draw useful maps.

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