Building a relationship between search engines and SEO is essential if you want anyone to find your site.

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The Internet may be overpopulated with goofy cats and goats yelling like humans, but away from the zoo, B2B businesses can find value in social media, thanks to the ability to cheaply acquire, implement, and leverage social media tools. Find out how TECH B2B helps its clients cultivate leads through blogs, CRM tie-ins, and Google campaign links.

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Social media is all about human interaction. And because you're dealing with humans and their personalities (some would say egos), social media is a moving target and can be hard to read. As easy as it is to count the number of 'likes' on Facebook or views on YouTube, these indicators are merely introductory metrics. Rather, it's evaluating what happens afterwards where social media shows its true value to B2B marketers and their clients. Here are some things I like to do to make sure I'm getting the most out of social media:

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To be fair, when I see companies posting press releases to groups on LinkedIn, Facebook, Association boards, etc., its usually from a sales person.

You can understand how this happens. Social media is labor intensive, even if you have a good dashboard to manage all your channels and the expertise to use it wisely. But even then, unlike traditional PR operations, social media marketing (SMM) takes some time (and content creation) every day.

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