Sales growth fueled by integrated marketing and refined by actionable customer data.
Results are what matter.
Public relations and marketing aren’t goals. They’re methods.
Actions speak louder than words.
And engagement spurs action.
Results are what matter, and sales increases are the preferred result. TECH B2B starts with your sales plan and looks at your industries, customer segments, inbound and outbound marketing programs…all that you’ve already done. Then we ask: What PR and marketing tactics will give us measurable improvement with minimal investment? We develop a tactical plan with intelligent metrics that will not only evaluate our progress, but give us insight into how to modify the marketing plan in the future to maximize return. CEO surveys say they expect to receive a 1.5x to 2.5x return on marketing investments. TECH B2B clients average 4x and above, with the average TECH B2B client enjoying 75% annual growth between 2011 and 2014.
TECH B2B Customers Average >4x ROI
Expected ROI of 1.5 - 2.5x
PR AND MARKETING
Public relations and marketing are not goals. They are processes: ways to build customer loyalty and media relationships, maximize existing customer sales, and find new customers for top-line growth. Let TECH B2B’s expertise help you develop an integrated marketing strategy with specific measurable tactics that will help you grow your business in the most cost-effective manner. On average, TECH B2B clients see a 10-100x increase in press coverage, first-page search rankings for key products and services, and 2-3x more qualified trade shows leads.
Big Data Analysis
Actions speak louder than words. And engagement spurs action. Through a strategic, tactical PR & marketing program with built-in metrics, your customers will tell you what works and what doesn’t. TECH B2B uses the latest SEO, digital marketing, social media, demand generation, and campaign tracking methods to learn your customer’s true motivations by watching how they respond to our messaging, regardless of the medium. Together, let’s engage your customers, listen to their responses, and allocate energy to where it gives the greatest return.