If your company is developing a white paper that will take a deep dive into technology relevant to your business, don’t stop there. Make sure that any piece of long-form content goes through your respin filter once the content has been published. Let’s look at what this means:

  1. Publish feature article: Rework your technical white paper into a feature article for trade publications that cover the industries your products and services target. Be sure to include quotes, data, and other information specific to the audience. 
  2. Blog: Condense the information into a shorter blog for your website. Don’t forget to include targeted keywords and link to products and services on your website. 
  3. Outbound content: Turn the blog into a short summary for an upcoming e-newsletter or e-blast to your marketing list. Link the summary back to the full blog on your website. Include an image, if possible.
  4. Social media: Summarize any of the above items to create short social media posts that link back to your own site or to a publication’s site. Utilize key hashtags to increase the chances of the social post being found on LinkedIn and other social channels. 

Contact us to discuss your next white paper and how we can help write and respin it for your latest product or service.