Automate is one of TECH B2B Marketing’s favorite industry events every year. Automate 2025 was bigger and better than ever.

One of the highlights was seeing Jimmy Carroll and Winn Hardin on Automate LIVE. As two of the hosts of Manufacturing Matters, they joined the industry’s top influencers to host several discussions with top automation and manufacturing industry professionals.

AI, Robotics, & Vision: Watch Our Favorite Moments from Automate LIVE

Their Automate LIVE discussions covered topics ranging from machine vision and artificial intelligence (AI) to robotics and smart warehousing. Below is a recap of some of our favorite sessions. You can watch all the interviews on Automate Rewind now.

Inside Zebra’s Automation Strategy: AI, RFID, & the Future of Smart Warehousing

Jimmy chatted with Andy Zosel, SVP & GM of Zebra Technologies’ Intelligent Automation Group, about how the company is leading charge in smarter, more flexible automation. They discuss the company’s latest acquisitions — including Fetch Robotics and Matrox — and how AI, machine vision, and RFID technologies are transforming warehouses and factories. Watch it here.

Machine Vision, AI, & Humanoids: What’s Next for Industrial Automation?

In this panel discussion, Jimmy joined experts from Smart Vision Lights, The Imaging Source, and Midwest Optical Systems to explore the future of machine vision in the age of AI. They dive into topics including hyperspectral imaging, exciting use cases such as drones and vertical farming, and the potential for humanoid robots in manufacturing. Watch it here.

Industry 5.0: Teradyne Robotics President Ujjwal Kumar on AI, Labor, and Manufacturing’s Future

Winn sat down with Ujjwal Kumar, Group President at Teradyne Robotics and Automate keynote speaker, to talk about the rise of Industry 5.0 and how AI is reshaping manufacturing. They explore how flexible, intelligent robotics are enabling reshoring and addressing the labor shortage, and what you need to focus on now to future-proof your automation strategy. Watch it here.

How Machine Vision Lighting Powers High-Speed Automation

Jimmy Carroll joined Nikki Gonzales, host of the Automation Ladies, for a discussion with Lindsey Sullivan, Technical Marketing Manager at CCS America. They explore how advanced machine vision lighting is powering the next generation of automation, as well as how advanced lighting solutions meet the challenges of high-speed logistics, AI-driven vision systems, barcode scanning, 3D imaging, and more. Watch it here.

Future-Proofing Supply Chains with Automation: AI, Robotics, Workforce Insights

In this panel discussion, Winn talked with automation leaders Joe Gemma, Wauseon Automation Group; Eric Rice, Festo; and David Bruce, FANUC America Corp. This high-level discussion covers supply chain management and how automation technologies are good for business. They cover how to protect your supply chain and offset the impact of a disruption, how automation impacts workforce development, and more. Watch it here.

Top AI & Vision Technologies for Manufacturers

Winn spoke to Moti Shtrobach from Valens Semiconductor about how the company’s chipsets — originally built for automotive and mobile — are disrupting industrial automation. From powering machine vision in robotics and AMRs to enabling real-time predictive maintenance and long-range USB3 Vision, the conversation highlights how Valens’ technology is transforming smart factories. Watch it here.

Inside the Global Machine Vision Standards Alliance: G3 Leaders Share What’s Next

Jimmy led a roundtable discussion with standards leaders from A3, EMVA, JIIA, and VDMA — four key members of the G3 vision standards group. They dive into how international collaboration is shaping the future of machine vision, from the new ISO standard for image quality to upcoming innovations like GigE Vision 3.0. Watch it here.

We hope you enjoyed these engaging sessions as much as we did. TECH B2B is already looking forward to next year’s Automate in Chicago and hosting more great discussions.

Until then, Manufacturing Matters is always looking for our next guest. If you’d like to join the podcast to discuss the latest trends and technologies driving the manufacturing industry, let us know!

TECH B2B Marketing is a full-service marketing agency specializing in automation, manufacturing, and other advanced technologies. If you’re looking for a marketing agency that understands your technology to drive your success, contact us to discuss your marketing strategy our experts.

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“TECH B2B joined the industry’s top influencers to host several discussions with top automation and manufacturing industry professionals.”