Brand Message

TECH B2B Marketing can translate your company value proposition into your external voice, creating visuals, styles, and a brand message with which people can identify.

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Brand Message

TECH B2B Marketing can translate your company value proposition into your external voice, creating visuals, styles, and a brand message with which people can identify.

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Create a Community
of Brand Champions
and Company
Advocates

Brand Messaging: Consistency is Key

Nearly as important as what you have to say to your public is how you say it. TECH B2B Marketing ensures that your messaging is consistent in tone and aligns with your company values.

Your brand message is your company’s voice, and it must always communicate your values and your value proposition. A message should always match company culture. Who you present yourself as to the public should be the same within the company. At every touch point with the brand, you should be easily identifiable. Consistency is key!

Six Steps for Defining Brand Message

Six things that TECH B2B Marketing uses to help define your brand message:

  1. Mission Statement: A brief message that explains the “why” of your business.
  2. Vision Statement: A forward-looking message that explains the “where” of your business aspirations.
  3. Values: The moral compass of “how” your business conducts itself.
  1. Positioning Statement: The strategic message of “how” your business fills the market need.
  2. Value Proposition: “Why” your customers should choose you over your competition.
  3. Brand Voice: The distinct personality and “who” your business is, in all communications.

A Feel-Good Proposition

According to a survey of B2B buyers and marketers, conducted in partnership between The Corporate Executive Board and Google, brand messaging that conveys “professional, social, and emotional benefits” saw double the marketing lift over messaging focused on “features, function, and business outcomes.” It also showed potential B2B buyers are 60% more likely to purchase products with which they feel a “high brand connection,” even when paying a premium.

60% B2B buyers prefer high-brand connections.

Your brand message influences all communications by your company to its public. It also has an influence over your markets, and the products and services you offer. TECH B2B Marketing aligns your brand message with your business goals. In doing so, your communications will help convey your business goals to your public authentically. It bears repeating that brand consistency is king, leading to an increased revenue of 23% by one study.

Give Them Something to Cheer About

TECH B2B Marketing can help your business connect with customers on an emotional level. In differentiating your business from competitors, we help you attract more prospects, convert them to customers, and turn them into advocates for your company.

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