Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for
At TECH B2B, we believe in optimizing your return on investment (ROI), particularly when it comes to advertising and marketing. Today’s advertising needs to be strategically placed using a thorough knowledge of mass and trade media, newspapers, and direct mail
Hewlett-Packard (HP) is a global computer company serving customers in many different industries. HP needed to show customers how their radio frequency identification (RFID) services could help customers in consumer goods, general manufacturing, oil and gas, pharmaceuticals, and retail.
They told me change is the only constant. And after 17 years of running an integrated marketing agency, I believe them. In 1998, I founded Hardin Business Communications to provide public relations and marketing services to industrial B2B companies. But
I was reading a post on the importance of branding and evolving your brand over time as your business grows. All excellent points if a bit simplistic for today's hyper-complex marketplace. Actually, let me rephrase that. It's not a
Good advice from the cold-call specialists at SalesStaff. Funny how long it can take us to describe common sense. Know what you'll say; practice; get to the point; etc. And here's another SS insight that shows what marketing channels had
