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Are you generating new content? Are you getting it across your channels? Are you watching your competitors and building off their successes?
Solving four business headaches with account-based marketing
Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for
Size Matters When It Comes To B2B eCommerce Sites
After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on
HP, Customer Portals, and The $350 Million Deal
With the spread of microsites afforded by easy-to-use content management system (CMS) software, you don’t have to be a Fortune 1000 company to take full advantage of the Web, whether it’s creating customer portals for your largest accounts or subject
$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue
$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue Would you spend $2,400 a year to help generate $3.3 million in sales while adding thousands of people to your email promotion lists? That’s what Tech B2B helped an international
How to Boost Readership of Your Outreach Emails
Like their older sister the cold call, cold outreach emails aren’t the most effective way to grab a potential client’s attention. According to a recent analysis from Backlinko, only 8.5% of all outreach emails receive a response. But it’s not
Optimization is Key
Building a relationship between search engines and SEO is essential if you want anyone to find your site. In this article, Pauline Cabrera does an excellent job of providing a “to do” list for improving your website’s performance and beating
Watch & Learn: TECH B2B SEO Webcast
This archived webcast looks at the latest strategies for building and creating business processes to support SEO optimized content and website growth, along with technical coding factors that are important for organic SEO and site usability. Learn more about
Join TECH B2B for a Town Hall Meeting on SEO Best Practices – July 22, 2015
How do you know if your website is optimized for Google and other search engines? TECH B2B managing director Winn Hardin and lead web developer Sarah Humphrey will hold a town hall-style meeting to cover the need-to-know basics of