IBM is rethinking how its employees interact with each other and their customers. E-mail, company reps say, is "anti-social," and that, of course, goes against the very grain of social media. So, the conglomerate is promoting a social business
First things first: Huge fan of Joe Pulizzi at the Content Marketing Institute. And if you've ever had to do a market analysis on your own, then you know how much fun it is to type "The End" and
Type "link building" into Google, and the search engine finds more than 87 million sites. It seems that everyone has an opinion on the topic, and rightly so, considering the value of SEO. So how do you break through
Great post here from Ann Meany that's timely -- not just because it's nearly Halloween -- but because there is no better way to spend your promotional dollar than content that helps your customers do their job better, faster,
This article from Kathy Hanbury lays out a 5-step checklist for developing content that will drive customers to your Website, enhance your brand, and increase your visibility within your industry. She suggests that you should evaluate your stories, collateral,
Only a few weeks left until we release our findings from the 2010 B2B Content Marketing Study from Junta42 and MarketingProfs with assistance from the Business Marketing Association and American Business Media. One thing that caught our attention was
Marketers are working hard to create great content that can be used to create sales leads, drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most
Every passing day further convinces me of one single thing: Every marketing specialist should come to their job through the ivory halls of journalism. And if you're marketing for B2B companies, make that the Formica halls of trade publishing.