Marketing helps businesses spread the word about their operations, products, and services, but where do you start? At Tech B2B, marketing plans start with four easy steps.
When sitting down for an interview with an editor, keep these four tips in mind to maximize your interactions with the media.
Maximize the return on investment from your technical white paper by repurposing it into new content to boost your digital presence.
Finding the time and resources for writing technical content is hard. Tech B2B Marketing can help.
Take the guess work out of marketing and improve the efficiency of your business by implementing marketing automation.
Learn how companies in the automation space are mitigating the impact of semiconductor chip shortages.
Account-based marketing helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad marketing approach that may produce leads but not necessarily qualified, high-value leads.
A growing number of B2B marketers are learning account-based marketing (ABM) can complement their traditional outreach strategies. While conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, ABM targets a specific set
After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on