How Good of a B2B Marketer Are You? Take Our Quiz.
Are you generating new content? Are you getting it across your channels? Are you watching your competitors and building off their successes?
How Technical Content Can Help Fill Your Sales Pipeline
Finding the time and resources for writing technical content is hard. Tech B2B Marketing can help.
Adjust Your Marketing Efforts to Deal With Apple’s New Privacy Features
Apple recently introduced new privacy features that could impact marketing efforts and metrics.
Control Your Lead Gen With an Automated Approach
Take the guess work out of marketing and improve the efficiency of your business by implementing marketing automation.
Solving four business headaches with account-based marketing
Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for
Size Matters When It Comes To B2B eCommerce Sites
After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on
HP, Customer Portals, and The $350 Million Deal
With the spread of microsites afforded by easy-to-use content management system (CMS) software, you don’t have to be a Fortune 1000 company to take full advantage of the Web, whether it’s creating customer portals for your largest accounts or subject
$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue
$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue Would you spend $2,400 a year to help generate $3.3 million in sales while adding thousands of people to your email promotion lists? That’s what Tech B2B helped an international
How to Boost Readership of Your Outreach Emails
Like their older sister the cold call, cold outreach emails aren’t the most effective way to grab a potential client’s attention. According to a recent analysis from Backlinko, only 8.5% of all outreach emails receive a response. But it’s not