First things first: Huge fan of Joe Pulizzi at the Content Marketing Institute. And if you've ever had to do a market analysis on your own, then you know how much fun it is to type "The End" and
To be fair, when I see companies posting press releases to groups on LinkedIn, Facebook, Association boards, etc., its usually from a sales person. You can understand how this happens. Social media is labor intensive, even if you have
Marketers are working hard to create great content that can be used to create sales leads, drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most
Every passing day further convinces me of one single thing: Every marketing specialist should come to their job through the ivory halls of journalism. And if you're marketing for B2B companies, make that the Formica halls of trade publishing.