At TECH B2B, we believe in optimizing your return on investment (ROI), particularly when it comes to advertising and marketing. Today’s advertising needs to be strategically placed using a thorough knowledge of mass and trade media, newspapers, and direct mail
Hewlett-Packard (HP) is a global computer company serving customers in many different industries. HP needed to show customers how their radio frequency identification (RFID) services could help customers in consumer goods, general manufacturing, oil and gas, pharmaceuticals, and retail.
$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue Would you spend $2,400 a year to help generate $3.3 million in sales while adding thousands of people to your email promotion lists? That’s what Tech B2B helped an international
As consumers become increasingly reliant on their personal electronics — and the cameras embedded therein — it was only a matter of time before enterprising businesses found ways to leverage computer vision to enhance their online retail operations.
Like their older sister the cold call, cold outreach emails aren’t the most effective way to grab a potential client’s attention. According to a recent analysis from Backlinko, only 8.5% of all outreach emails receive a response. But it’s not
In a world where social media dominates the marketing conversation, businesses are (re)turning to email. A WSJ article calls email “the only guaranteed delivery option the Internet has left.” With options for subscribers to opt in or out, email puts
Building a relationship between search engines and SEO is essential if you want anyone to find your site. In this article, Pauline Cabrera does an excellent job of providing a “to do” list for improving your website’s performance and beating
The Internet may be overpopulated with goofy cats and goats yelling like humans, but away from the zoo, B2B businesses can find value in social media, thanks to the ability to cheaply acquire, implement, and leverage social media tools.
Millennials are optimistic, tech savvy, and unafraid to share their opinions. And given that they’re expected to outnumber baby boomers this year, millennials’ growing impact in the workplace should be no surprise. Nor should the increasing importance of digital
