Marketing helps businesses spread the word about their operations, products, and services, but where do you start? At Tech B2B, marketing plans start with four easy steps.
When sitting down for an interview with an editor, keep these four tips in mind to maximize your interactions with the media.
Maximize the return on investment from your technical white paper by repurposing it into new content to boost your digital presence.
From website development to media relations and event management, find out how to get started in marketing.
Are you generating new content? Are you getting it across your channels? Are you watching your competitors and building off their successes?
Apple recently introduced new privacy features that could impact marketing efforts and metrics.
Take the guess work out of marketing and improve the efficiency of your business by implementing marketing automation.
Account-based marketing helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad marketing approach that may produce leads but not necessarily qualified, high-value leads.
A growing number of B2B marketers are learning account-based marketing (ABM) can complement their traditional outreach strategies. While conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, ABM targets a specific set