How Good of a B2B Marketer Are You? Take Our Quiz.
Are you generating new content? Are you getting it across your channels? Are you watching your competitors and building off their successes?
How Technical Content Can Help Fill Your Sales Pipeline
Finding the time and resources for writing technical content is hard. Tech B2B Marketing can help.
Control Your Lead Gen With an Automated Approach
Take the guess work out of marketing and improve the efficiency of your business by implementing marketing automation.
Solving four business headaches with account-based marketing
Account-based marketing helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad marketing approach that may produce leads but not necessarily qualified, high-value leads.
Six Steps to Successful Account-Based Marketing
A growing number of B2B marketers are learning account-based marketing (ABM) can complement their traditional outreach strategies. While conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, ABM targets a specific set
PEARL: Taking an Unknown Consortium to an ANSI-Accredited Trade Association
The Professional Electrical Apparatus Recyclers League (PEARL), a trade association for electrical equipment reconditioners, spent most of its 11-year history in stealth-mode because their 70 small- to medium-size corporate members didn’t know how to leverage the media to reach their
$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue
$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue Would you spend $2,400 a year to help generate $3.3 million in sales while adding thousands of people to your email promotion lists? That’s what TECH B2B helped an
5 Tips for Tech Telemarketing
Good advice from the cold-call specialists at SalesStaff. Funny how long it can take us to describe common sense. Know what you'll say; practice; get to the point; etc. And here's another SS insight that shows what marketing channels had
B2B Marketing Study Says What?!?!
First things first: Huge fan of Joe Pulizzi at the Content Marketing Institute. And if you've ever had to do a market analysis on your own, then you know how much fun it is to type "The End" and