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PEARL: Taking an Unknown Consortium to an ANSI-Accredited Trade Association

The Professional Electrical Apparatus Recyclers League (PEARL), a trade association for electrical equipment reconditioners, spent most of its 11-year history in stealth-mode because their 70 small- to medium-size corporate members didn’t know how to leverage the media to reach their

2020-01-29T08:44:31-05:00January 12th, 2020|Inbound Marketing, Sales Consulting|

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue Would you spend $2,400 a year to help generate $3.3 million in sales while adding thousands of people to your email promotion lists? That’s what Tech B2B helped an international

Change Hurts

As a marketing and sales consultant that specializes in small- to medium-size companies, I see it all the time: Change is hard. And it's hard to better explain why change is hard than Karen Lindner does in this article.

2020-01-21T10:28:05-05:00March 15th, 2011|Sales Consulting|

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