Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for
In a world where social media dominates the marketing conversation, businesses are (re)turning to email. A WSJ article calls email “the only guaranteed delivery option the Internet has left.” With options for subscribers to opt in or out, email puts
How do you know if your website is optimized for Google and other search engines? TECH B2B managing director Winn Hardin and lead web developer Sarah Humphrey will hold a town hall-style meeting to cover the need-to-know basics of
The Internet may be overpopulated with goofy cats and goats yelling like humans, but away from the zoo, B2B businesses can find value in social media, thanks to the ability to cheaply acquire, implement, and leverage social media tools.
They told me change is the only constant. And after 17 years of running an integrated marketing agency, I believe them. In 1998, I founded Hardin Business Communications to provide public relations and marketing services to industrial B2B companies. But
I was reading a post on the importance of branding and evolving your brand over time as your business grows. All excellent points if a bit simplistic for today's hyper-complex marketplace. Actually, let me rephrase that. It's not a
Social media is all about human interaction. And because you're dealing with humans and their personalities (some would say egos), social media is a moving target and can be hard to read. As easy as it is to count the
IBM is rethinking how its employees interact with each other and their customers. E-mail, company reps say, is "anti-social," and that, of course, goes against the very grain of social media. So, the conglomerate is promoting a social business
First things first: Huge fan of Joe Pulizzi at the Content Marketing Institute. And if you've ever had to do a market analysis on your own, then you know how much fun it is to type "The End" and
