This article from Kathy Hanbury lays out a 5-step checklist for developing content that will drive customers to your Website, enhance your brand, and increase your visibility within your industry. She suggests that you should evaluate your stories, collateral,
Only a few weeks left until we release our findings from the 2010 B2B Content Marketing Study from Junta42 and MarketingProfs with assistance from the Business Marketing Association and American Business Media. One thing that caught our attention was
Marketers are working hard to create great content that can be used to create sales leads, drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most
Saw a great article this morning on why you should first "engage and inspire your employees first, then customers." Small and medium business in particular think that any action that doesn't add directly to the bottom line isn't worth
Every passing day further convinces me of one single thing: Every marketing specialist should come to their job through the ivory halls of journalism. And if you're marketing for B2B companies, make that the Formica halls of trade publishing.