How Good of a B2B Marketer Are You? Take Our Quiz.
Are you generating new content? Are you getting it across your channels? Are you watching your competitors and building off their successes?
TECH B2B at Automate 2022: North America’s Largest Automation Show Returns With Force
We recap our experiences at Automate, which returned with exciting new developments in industrial robotics, machine vision, artificial intelligence, software, and much more.
TECH B2B New Website Brings Marketing Insights
The new TECH B2B website video shows how we are helping our clients to leverage the latest technologies and techniques to fill their pipelines and improve their visibility, authority in key industries.
Tech B2B Sponsored the A3 Wellness Run/Walk
Tech B2B sponsored the A3 Wellness Run/Walk at @a3automate #a3forum on Jan 15. 30 people showed up, more than twice as many as last year. Our group enjoyed the last of the warm weather as a cold front rolled in
TECH B2B Spotted at A3 Business Forum
The annual A3 Business Forum was held in Orlando, Florida this past January. The event itself is a unique networking opportunity for the automation industry. This year, TECH B2B Marketing was excited to be a golf hole sponsor during the
HBC Is Now TECH B2B
They told me change is the only constant. And after 17 years of running an integrated marketing agency, I believe them. In 1998, I founded Hardin Business Communications to provide public relations and marketing services to industrial B2B companies. But
Branding and Concrete…Not All that Different
I was reading a post on the importance of branding and evolving your brand over time as your business grows. All excellent points if a bit simplistic for today's hyper-complex marketplace. Actually, let me rephrase that. It's not a
Social Media: Measuring What Matters
Social media is all about human interaction. And because you're dealing with humans and their personalities (some would say egos), social media is a moving target and can be hard to read. As easy as it is to count the
Collaborate on the Cheap with Open Source
IBM is rethinking how its employees interact with each other and their customers. E-mail, company reps say, is "anti-social," and that, of course, goes against the very grain of social media. So, the conglomerate is promoting a social business