TECH B2B Marketing founder Winn Hardin is a marketing consultant for technology-focused organizations. His areas of expertise include telecommunications, lasers, imaging, robotics, semiconductors, aerospace, government, defense, and security. He has served as Editor and Publisher for newspapers, trade magazines, and B2B online communities, as well as published analyst reports through SAE International, Insight Media, Frost & Sullivan, and NanoMarkets. TECH B2B Marketing has also provided business analysis and marketing services to several Fortune 500 companies, including HP, IBM, Microsoft, Fed Ex, SAIC, as well as several trade groups and standards development organizations (SDO).

Vice President of Operations Jimmy Carroll brings more than 15 years of experience in publishing and media, having recently served as Editor in Chief of Vision Systems Design. He spent the last eight years covering machine vision and automation, focusing exclusively on the information needs of engineers and integrators worldwide in areas including general manufacturing, semiconductors and electronics, aerospace and defense, automotive, unmanned, logistics and warehousing, agriculture, medical, R&D, and many more. In joining the company, Jimmy brings a deep curiosity for the underlying technologies and learning about the disparate ways machine vision and automation can help solve problems. He also brings extensive knowledge of the technology, business trends, and best practices shaping the manufacturing and technology markets, and enjoys applying that knowledge to service of TECH B2B Marketing clients.

Jessica MacNeil is operations manager at TECH B2B Marketing. In her more than 10 years at the electronics industry publication EDN, most recently as managing editor, she worked to support electronics designers building the systems we use every day by connecting them with both modern and tried-and-true design techniques from engineers in various industries. Jessica strengthens TECH B2B Marketing's ability to service its electronics customers and to promote their efforts to customer markets.

Account Executive Dan McCarthy brings more than 25 years of B2B experience in trade journalism and marketing strategy. Dan built his marketing chops serving clients such as Dow Chemical, Jabil, and GE. Prior to joining TECH B2B Marketing, Dan was managing editor at Photonics Spectra magazine, a monthly industry publication serving 100,000 readers. Though a technology generalist, Dan specializes in communicating the practical value of technical products and services to a target audience.

Account Executive Aaron Hand has more than 30 years of experience as an editor and content creator for business-to-business publications, covering a range of technical topics, including semiconductor manufacturing, discrete and process automation, lasers and optics, and packaging equipment. He most recently served as editor-in-chief of ProFood World magazine.

Mike O'Connell is TECH B2B Marketing’s IT operations manager. As a UI/UX designer and developer, he specializes in creating custom websites for small and large businesses—focusing primarily on custom WordPress theme design and development. Mike is also an experienced designer and developer of eLearning courses and specializes in creating content for TECH B2B Marketing’s training department.

With more than 14 years of experience in conceptualizing internet marketing strategies and digital content solutions for brands and businesses, Kevin Fincel is Team TECH’s go-to web professional. More than just a digital marketer, Kevin is a valuable resource for any client wishing to build or improve their digital footprint.

Paul Van Kirk is a graphic designer and art director with 30 years in the industry. He has broad experience including photography direction, trade show display planning and design, print and digital design, illustration, advertising, and web design. Paul has supported clients in manufacturing, automotive control systems, automotive EV, robotics, automation, medical devices, and professional service industries.

Much of Donna Wilson’s career has focused on content-heavy and technically complex websites, where usability, structure, and clarity are critical to success. She has led marketing and digital initiatives to build scalable systems for website management, content development, user experience, and campaign execution. As digital marketing manager at TECH B2B Marketing, Donna helps complex organizations communicate more clearly online, especially in environments with dense information, technical content, and competing priorities