Company

TECH B2B is a B2B marketing agency focused on technology organizations

Comprised of account executives, writers, graphic designers, IT professionals, researchers and industry specialists with unique experience covering, promoting and marketing high-tech industries. TECH B2B was founded by award-winning journalist, Winn Hardin, in 1996.

Winn Hardin

Winn Hardin

TECH B2B founder Winn Hardin is a marketing consultant for technology-focused organizations. His areas of expertise include telecommunications, lasers, imaging, robotics, semiconductors, aerospace, government, defense, and security. He has served as Editor and Publisher for newspapers, trade magazines, and B2B online communities, as well as published analyst reports through SAE International, Insight Media, Frost & Sullivan, and NanoMarkets. TECH B2B has also provided business analysis and marketing services to several Fortune 500 companies, including HP, IBM, Microsoft, Fed Ex, SAIC, as well as several trade groups and standards development organizations (SDO).

Jimmy Carroll

Jimmy Carroll

Account Executive Jimmy Carroll brings more than 13 years of experience in publishing and media, having recently served as Editor in Chief of Vision Systems Design. He spent the last eight years covering machine vision and automation, focusing exclusively on the information needs of engineers and integrators worldwide in areas including general manufacturing, semiconductors and electronics, aerospace and defense, automotive, unmanned, logistics and warehousing, agriculture, medical, R&D, and many more. In joining the company, Jimmy brings a deep curiosity for the underlying technologies and learning about the disparate ways machine vision and automation can help solve problems. He also brings extensive knowledge of the technology, business trends, and best practices shaping the manufacturing and technology markets, and enjoys applying that knowledge to service of Tech B2B clients.

Jennifer Hardin

Jennifer Hardin

Jennifer Hardin is an Assistant Account Executive for TECH B2B Marketing bringing over 20 years of experience in project planning, budgeting and implementation. Jennifer is also responsible for TECH’s accounts payables and receivables and oversees the procurement of promotional material for TECH’s clients.

Kevin Fincel

Kevin Fincel

With over 14 years of experience in conceptualizing internet marketing strategies and digital content solutions for brands and businesses, Kevin is Team TECH’s go-to web professional. More than just a digital marketer, Kevin’s expertise is a valuable resource for any client wishing to build or improve their digital footprint.

Elizabeth Novak

Elizabeth Novak

Elizabeth Novak is a graphic designer and art director with over ten years experience in the publishing industry. Her background includes B2B and B2C magazines for the American Marketing Association, InsideCounsel, and Internet Retailer. Previously, she designed textbooks for many educational publishing companies, including McGraw-Hill, DePaul University, Digital Commerce 360, and Astellas Pharma.

Paul Van Kirk

Paul Van Kirk

Paul Van Kirk is a graphic designer and art director with 30 years in the industry. He has broad experience including photography direction, trade show display planning and design, print and digital design, illustration, advertising, and web design. Paul has supported clients in manufacturing, automotive control systems, automotive EV, robotics, automation, medical devices, and professional service industries.

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