Company

TECH B2B is a B2B marketing agency focused on technology organizations

Comprised of account executives, writers, graphic designers, IT professionals, researchers and industry specialists with unique experience covering, promoting and marketing high-tech industries. TECH B2B was founded by award-winning journalist, Winn Hardin, in 1996.

Winn Hardin

Winn Hardin

TECH B2B founder Winn Hardin is a marketing consultant for technology-focused organizations. His areas of expertise include telecommunications, lasers, imaging, robotics, semiconductors, aerospace, government, defense, and security. He has served as Editor and Publisher for newspapers, trade magazines, and B2B online communities, as well as published analyst reports through SAE International, Insight Media, Frost & Sullivan, and NanoMarkets. TECH B2B has also provided business analysis and marketing services to several Fortune 500 companies, including HP, IBM, Microsoft, Fed Ex, SAIC, as well as several trade groups and standards development organizations (SDO).

Jimmy Carroll

Jimmy Carroll

Account Executive Jimmy Carroll brings more than 13 years of experience in publishing and media, having recently served as Editor in Chief of Vision Systems Design. He spent the last eight years covering machine vision and automation, focusing exclusively on the information needs of engineers and integrators worldwide in areas including general manufacturing, semiconductors and electronics, aerospace and defense, automotive, unmanned, logistics and warehousing, agriculture, medical, R&D, and many more. In joining the company, Jimmy brings a deep curiosity for the underlying technologies and learning about the disparate ways machine vision and automation can help solve problems. He also brings extensive knowledge of the technology, business trends, and best practices shaping the manufacturing and technology markets, and enjoys applying that knowledge to service of Tech B2B clients.

John Lewis

John Lewis

Account Executive John Lewis brings more than 25 years of technology media, public relations, and marketing experience having most recently served as Editor in Chief of Laser Focus World. After earning his B.S. in Chemical Engineering and working R&D in the energy sector, John became an award-winning journalist at Design News magazine. With more than 13 years of progressive marketing experience at Cognex, John worked in public relations, strategic market development, and content marketing roles, including developing high-volume lead generation programs. Since 1996, John has focused exclusively on meeting the information needs of engineers working in fields as diverse as motion control, robotics, machine vision, lasers, optics, photonics, and industrial controls across every vertical market including semiconductor, electronics, aerospace, automotive, medical, energy, and logistics. John’s experience as engineer, journalist and marketer allows him to quickly ramp up on business, products, vertical industries and applications to bring an outside-in/market perspective to B2B content strategy.

Jessica MacNeil

Jessica MacNeil is an Assistant Account Executive at TECH B2B Marketing. In her more than 10 years at electronics industry publication EDN, most recently as managing editor, she worked to support electronics designers building the systems we use every day by connecting them with both modern and tried-and-true design techniques from engineers in various industries. Jessica strengthens TECH B2B's ability to service its electronics customer base and promote their efforts to customer markets.

Kevin Fincel

Kevin Fincel

With over 14 years of experience in conceptualizing internet marketing strategies and digital content solutions for brands and businesses, Kevin is Team TECH’s go-to web professional. More than just a digital marketer, Kevin’s expertise is a valuable resource for any client wishing to build or improve their digital footprint.

Elizabeth Novak

Elizabeth Novak

Elizabeth Novak is a graphic designer and art director with over ten years experience in the publishing industry. Her background includes B2B and B2C magazines for the American Marketing Association, InsideCounsel, and Internet Retailer. Previously, she designed textbooks for many educational publishing companies, including McGraw-Hill, DePaul University, Digital Commerce 360, and Astellas Pharma.

Paul Van Kirk

Paul Van Kirk

Paul Van Kirk is a graphic designer and art director with 30 years in the industry. He has broad experience including photography direction, trade show display planning and design, print and digital design, illustration, advertising, and web design. Paul has supported clients in manufacturing, automotive control systems, automotive EV, robotics, automation, medical devices, and professional service industries.

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