Only a few weeks left until we release our findings from the 2010 B2B Content Marketing Study from Junta42 and MarketingProfs with assistance from the Business Marketing Association and American Business Media.
One thing that caught our attention was the difference in content marketing spending and tactics between small companies and larger business-to-business companies.
A few key highlights:
- Small companies (those with less than 10 employees) blog more than large companies (over 1000 employees) at nearly double the rate (64% to 39%).
- Small companies have been faster to adopt social media and eBooks.
- The average B2B company spends 26% of their budget on content marketing. Â Small companies spend 34% of budget while large companies spend 21%.
But one thing did ring consistent within all company sizes and sectors - over 50% of B2B marketers are increasing their spend in content marketing for 2011. Of the more than 1100 B2B marketers we surveyed, only 2% were going to decrease their content marketing spending.
Not too shabby.
When the final report is complete, you'll hear about it right here. Thanks for your patience.
This post is taken from Junta42 and Joe Pulizzi
