Hewlett-Packard (HP) is a global computer company serving customers in many different industries. HP needed to show customers how their radio frequency identification (RFID) services could help customers in consumer goods, general manufacturing, oil and gas, pharmaceuticals, and retail.

TECH B2B developed a series of 1-page inserts for trade publications serving in these target industries. Each piece framed HP’s RFID product offerings with real-world examples taken from each industry, turning promotional materials into solutions that customers needed and wanted. This approach allowed HP to quickly promote their new line of RFID services, while keeping marketing budgets in check by reusing the majority of the RFID content.

Only TECH B2B, with its deep understanding of today’s technology coupled with operational experience for each customer industry and media expertise, could deliver this series of 1-page inserts so that customers could intuitively understand how a new technology could help their daily work, while presenting the information in a traditional media style that gave the insert the weight of objective media coverage.