5 benefits of running Google ads

A strategic, comprehensive advertising plan should include a balance of advertising mediums, including those that drive traffic to your website to generate leads and to generate brand awareness. While digital ads can come in a variety of forms, each with their own strengths, we’ve found Google Ads can be particularly useful for companies looking to grow their customer relationship management (CRM) database and land more deals. 

What are Google Ads and How Do They Work? 

Businesses can utilize Google Ads to gain favor with Google’s various properties — from Google Search to YouTube and more. Utilizing a pay-per-click (PPC) model, Google Ads serve advertisements based on keywords targeted by the advertiser. So, you’re attracting users who are actively searching for topics that align with your products and services.  

When users query Google, the search engine will check for advertisers bidding on keywords relevant to that search. If there are advertisements in play, Google calculates an Ad Rank Score for each, taking into account an advertiser’s maximum bid for the keyword, relevance of the ad and keyword to the query, the ad’s click-through rate, and more. The ad with the highest score is the one the user will see. The better optimized an ad and the bid amount are, the more likely an ad is to appear and perform well.  

Top 5 Benefits of Google Ads 

This all seems a little bit complicated, so why should you invest in a Google Ads campaign as part of your next advertising plan? Here are the top 5 benefits these digital ads can offer:  

  1. Targeted Reach: Google Ads allow for precise targeting based on user search intent, demographics, location, and device. This ensures that your ads are shown to the most relevant audience. 
  2. Measurable ROI: Targeted Google Ads provide detailed analytics to measure an ad’s effectiveness, enabling accurate conversion rate and return-on-investment analysis. 
  3. Flexible Budgets: A PPC model provides flexibility in budgeting, so businesses can start with any amount and adjust spending based on performance and business goals. 
  4. Customizable Campaigns: Your campaigns can be customized to align with specific business objectives, including various ad formats and extensions to enhance ad visibility and engagement. 
  5. Competitive Advantages: Gaining favor with Google can place your business alongside or above larger competitors in search results, helping to level the playing field and increase brand visibility and market share. 

Our team of web developers and search engine optimization experts have helped many of our clients optimize Google Ads campaigns. If you’re interested in starting a Google Ads campaign or are looking for better results from your existing campaign, contact us