Great post here from Ann Meany that's timely -- not just because it's nearly Halloween -- but because there is no better way to spend your promotional dollar than content that helps your customers do their job better, faster, cheaper.
Ms. Meany points out that like Zombies:
-- Content comes back from the dead when your repurpose it.
-- Content is more effective at finding brains the more of it you have
-- Content never rests thanks to the 24/7/365 Internet.