Logo and Style
On the home page of your website, the sides of your fleet vehicles, and even the polo shirts you don at a trade show, your logo mark and graphical style identify and tell the story of who your organization is. TECH B2B Marketing can help develop and cultivate your style and strictly enforce it once established.
Logo and Style
On the home page of your website, the sides of your fleet vehicles, and even the polo shirts you don at a trade show, your logo mark and graphical style identify and tell the story of who your organization is. TECH B2B Marketing can help develop and cultivate your style and strictly enforce it once established.
Your Brand Style Helps Tell Your Story
Consistency is a critical component of your brand message, and so is your brand style, including your logo mark. When developed with a strong brand message, a logo or even brand style can evoke feelings about a company and its values. A well-designed logo will relate a company to a specific industry, conveying relevance to the right audience, even if one is unfamiliar with the business.
Likewise, a graphical scheme and corporate color palette can set expectations of how a company does business or reinforce its unique selling proposition. A bright blue suggests a company focused on advanced technologies, while a vivid green could mean safety or efficiency. Our marketing experts, art directors, and designers have worked with countless companies to develop new, or leverage existing, style, helping them generate marketing materials that demand attention.
You Must Police Your Brand
With 75% of customers saying a company is most identifiable by its logo, and 60% saying visual style comes in second, brand enforcement is a must for an organization. Consistency and proper application of brand style helps your company build equity in the brand and increase recognition, keeping it front of mind for when a customer or prospect is ready to buy. TECH B2B Marketing can help your company develop brand standards or a brand stylebook to help your organization provide the style guidance and enforcement needed to protect the equity in your brand.
Logos are a critical first impression. There’s a good chance that your logo will be the first point of contact a prospect will have with your brand. Your logo’s design can influence how your brand is perceived, how easily it’s recognized, and whether it will be remembered. That’s a lot of weight placed upon a small graphic that appears on every point of contact between your company and your public. Trust TECH B2B Marketing design professionals to make sure the development of your logo design, or redesign, makes a lasting mark.
