Kudos to Jeff Burnstein, Dana Whalls-et-al at the Association for Advancing Automation (A3), the new name and brand for the Automation Technologies Council, the parent organization to HBC clients the Automated Imaging Association, Robotic Industry Association, and Motion Control Association.
Burnstein unveiled the new A3 brand at the recent AIA business conference to, "...more accurately reflects our mission, which is to be the global advocate for the benefits of automation." He also introduced a new logo for the machine vision focused trade association, the Automated Imaging Association (AIA). You can read more here.