Marketing Collateral
From brochures and line cards to white papers and newsletters, TECH B2B Marketing’s team of writers, designers, video editors, and content development specialists work together to create polished and engaging media that engages, informs, and persuades.
Marketing Collateral
From brochures and line cards to white papers and newsletters, TECH B2B Marketing’s team of writers, designers, video editors, and content development specialists work together to create polished and engaging media that engages, informs, and persuades.
The Silent Salesperson
Probably the most common use of marketing collateral is to help drive sales. A prospect who is interested in a product offering accesses various media with information on the product’s features and benefits, whether through your website, via a salesperson, or elsewhere. The information is passed along to purchasing influencers and decision makers who can facilitate a sale, and so “the silent salesperson” needs to be explicit: the buyer usually needs to solve a problem, and your materials need to clearly explain how your product solves it. But the purpose of your collateral isn’t limited to supporting a sale.
A Message for All Occasions
Marketing collateral has many jobs to perform in progressing a prospect along the buyer’s journey. A direct mail postcard can announce an upcoming event, serve as the first contact made with a prospect, or introduce customers to a new product offering. White papers and case studies posted to your website establish trust and credibility by positioning your organization as a subject matter expert. And newsletters can nurture a relationship until the timing is right, and your prospect is ready to move forward with a purchase. TECH B2B Marketing helps you achieve your goals by providing the optimal mix of messaging and strategy.
A Message for All Occasions
- Blog posts
- Brochures
- Case studies
- eBooks
- Email campaigns
- Infographics
- Landing pages
- Newsletters
- Product catalogs
- Presentations
- Line cards and sell sheets
- Testimonials
- White papers
- Videos
Marketing collateral lets prospects know that you know what you're talking about. When done right, it can put them at ease and help build a trusting customer relationship. According to Forbes, an estimated 42% of mailer recipients will scan or read mailers they receive, nearly double the open rate of top-performing email campaigns. That’s why it is so important to have a partner like TECH B2B Marketing who can develop an omni-channel strategy that delivers the right message, through the right mix of media, to drive interest and grow sales.
