New Product
Introductions

TECH B2B Marketing’s strategy experts, graphic designers, and content creators provide everything you need for a successful product launch that covers all your sales channels

New Product Introductions

New Product
Introductions

TECH B2B Marketing’s strategy experts, graphic designers, and content creators provide everything you need for a successful product launch that covers all your sales channels

New Product Introductions

Create Awareness
Generate Interest
Drive Sales

New Product Introductions Start Months Before Stock

Getting a product to market successfully takes significant planning and research, resources, and time. With so much invested in transforming an innovative idea into a tangible offering, it’s not enough to build the product — you also need consumers to buy it. Unfortunately, too many customers build a product based on a perceived market need without doing the due diligence and marketing preparation.

New product launch date on calendar

What Makes a Successful
New Product Introduction?

When it comes to new products, the most important step is the one that’s most often overlooked: doing comprehensive market studies.

In technology industries, most new products are the result of a custom project request from a customer. The customer helps to underwrite the development process, which is great for the OEM or service company. But it can also mean the product is optimized for a very small market. Companies should take the time to do market studies that look at key applications and industries.

What is the demand for a similar solution? What’s on the market today? What are the cost, price structures, and differentiators? And importantly, how do your partners and customers see the potential for this new product?

Taking the time up front to do some custom panel studies, focus groups, and other due diligence will save money and avoid gearing up your supply chain and production for a new product with low adoption rates and sales.

95% of new products fail

What is a New Product Introduction Process?

A product launch strategy is a comprehensive plan designed to jumpstart, accelerate, and scale product adoption once it hits the market. The plan involves a series of coordinated actions and decisions to create awareness, generate interest, and appeal to specific target audiences.

New product launches should start months before the first stock (or program) is ready for prime time. Do you have beta test customer testimonials, images and video for collateral and promotion activities, information for customers and distributors in the right formats, promotional plans and discounts, segmented customer lists for early adopters, content to support 6 months of digital and in-person promotions, events, media briefings, webinars, and white papers? And will they all ready before you flip the switch?

Failing to plan often means planning to fail

TECH B2B Marketing’s strategy experts, graphic designers, content creators, web developers, and training professionals mean you’ll have access to everything you need for a successful product launch. Let us help you to:

  • Define your goals
  • Conduct research
  • Assess your competition
  • Define your position
  • Create an internal communication plan
  • Build a marketing plan
  • Hold a launch event
  • And so much more

TECH B2B Marketing: Trusted Partner for New Product Introductions

Not sure where to start? We can prepare a NPI Gantt matrix that will help you prioritize content generation and information gathering so all assets are in place before you go live. While a soft launch could add revenue to the bottom line, some launch strategies — such as leveraging the media — are one-time opportunities. Momentum can be lost if all parts aren’t pulling in the same direction.

LEARN MORE

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