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TECH B2B Marketing Adds Electronics Editor and Journalist Jessica MacNeil
Neptune Beach, Fla., September 16, 2021 — TECH B2B Marketing, a full-service digital marketing, public relations, and business consultancy serving automation, manufacturing, and related technical industries, is pleased to announce the addition of Jessica MacNeil, former managing editor of electronics industry publication EDN. MacNeil joins TECH B2B as assistant account executive. “In addition to strengthening our ability to service our
Automation Community Reacts to Semiconductor Chip Shortages
Learn how companies in the automation space are mitigating the impact of semiconductor chip shortages. From machine vision and robotics to automobiles and televisions, almost every system and device requires semiconductor chips, but recent worldwide events and political strains have caused global supply chain disruptions in this area. Companies in the automation space have tried to mitigate the direct
Solving four business headaches with account-based marketing
Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad-based marketing approach that may produce leads but not necessarily qualified, high-value
TECH B2B Marketing Expands Account Team With Automation Insider Jimmy Carroll
Neptune Beach, Fla., January 18, 2021 — TECH B2B Marketing, a full-service content development, digital marketing, and business consultancy agency serving technical industries, is pleased to announce the addition of Jimmy Carroll, former editor in chief of Vision Systems Design, as account executive. “We couldn’t be happier to have Jimmy joining our team,” said Winn Hardin, founder and managing
Six Steps to Successful Account-Based Marketing
A growing number of B2B marketers are learning account-based marketing (ABM) can complement their traditional outreach strategies. While conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, ABM targets a specific set of accounts. It brings your sales and marketing team together to identify key decision makers within an account and then
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TECH B2B Marketing Adds Electronics Editor and Journalist Jessica MacNeilSeptember 16th, 2021 -
Automation Community Reacts to Semiconductor Chip ShortagesJuly 22nd, 2021 -
Solving four business headaches with account-based marketingJanuary 21st, 2021 -
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Six Steps to Successful Account-Based MarketingApril 13th, 2020
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