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Six Steps to Successful Account-Based Marketing
A growing number of B2B marketers are learning account-based marketing (ABM) can complement their traditional outreach strategies. While conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, ABM targets a specific set of accounts. It brings your sales and marketing team together to identify key decision makers within an account and then
TECH B2B New Website Brings Marketing Insights
The new TECH B2B website video shows how we are helping our clients to leverage the latest technologies and techniques to fill their pipelines and improve their visibility, authority in key industries.
Sharp Messaging Introduces New Logistics Services at Hyundai, Averitt Express
At TECH B2B, we believe in optimizing your return on investment (ROI), particularly when it comes to advertising and marketing. Today’s advertising needs to be strategically placed using a thorough knowledge of mass and trade media, newspapers, and direct mail pieces. When coupled with the latest Web-based tracking mechanisms, advertising generates sales, not a file full of leads. Only TECH
Size Matters When It Comes To B2B eCommerce Sites
After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on Google and the programmers had no idea why. TECH B2B analyzed the site and determined that while the on-page search
HP, Customer Portals, and The $350 Million Deal
With the spread of microsites afforded by easy-to-use content management system (CMS) software, you don’t have to be a Fortune 1000 company to take full advantage of the Web, whether it’s creating customer portals for your largest accounts or subject based e-newsletters for different segments of your customer base. The trick is to understand your customers, how they do their
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6 Rules for Content MarketingMarch 15th, 2011 -
Custom Publishing – HP Targets RFID to Individual Customer IndustriesJanuary 5th, 2020 -
B2B Marketing Study Says What?!?!January 10th, 2014 -
HBC Is Now TECH B2BMay 31st, 2015 -
Logistics Takes Stock of How Machine Vision Can Improve OperationsNovember 7th, 2019
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Six Steps to Successful Account-Based MarketingApril 13th, 2020 -
TECH B2B New Website Brings Marketing InsightsFebruary 10th, 2020 -
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Size Matters When It Comes To B2B eCommerce SitesJanuary 18th, 2020 -
HP, Customer Portals, and The $350 Million DealJanuary 14th, 2020
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