News & Insights

News & Insights2020-01-10T13:33:40-05:00

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Sharp Messaging Introduces New Logistics Services at Hyundai, Averitt Express

At TECH B2B, we believe in optimizing your return on investment (ROI), particularly when it comes to advertising and marketing. Today’s advertising needs to be strategically placed using a thorough knowledge of mass and trade media, newspapers, and direct mail pieces. When coupled with the latest Web-based tracking mechanisms, advertising generates sales, not a file full of leads. Only TECH

January 21st, 2020|Advertising, Logistics, Outbound Marketing|
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Size Matters When It Comes To B2B eCommerce Sites

After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on Google and the programmers had no idea why. TECH B2B analyzed the site and determined that while the on-page search

January 18th, 2020|Consumer Goods, Digital/SEM/SEO, Energy & Power, Inbound Marketing, Marketing Automation|
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HP, Customer Portals, and The $350 Million Deal

With the spread of microsites afforded by easy-to-use content management system (CMS) software, you don’t have to be a Fortune 1000 company to take full advantage of the Web, whether it’s creating customer portals for your largest accounts or subject based e-newsletters for different segments of your customer base. The trick is to understand your customers, how they do their

January 14th, 2020|Digital/SEM/SEO, Inbound Marketing, Marketing Automation|
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PEARL: Taking an Unknown Consortium to an ANSI-Accredited Trade Association

The Professional Electrical Apparatus Recyclers League (PEARL), a trade association for electrical equipment reconditioners, spent most of its 11-year history in stealth-mode because their 70 small- to medium-size corporate members didn’t know how to leverage the media to reach their target audience. TECH B2B developed a public relations campaign that began with research on members, the association’s operations and technical

January 12th, 2020|Inbound Marketing, Sales Consulting|
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