News & Insights

News & Insights2020-01-10T13:33:40-05:00

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Six Steps to Successful Account-Based Marketing

A growing number of B2B marketers are learning account-based marketing (ABM) can complement their traditional outreach strategies. While conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, ABM targets a specific set of accounts. It brings your sales and marketing team together to identify key decision makers within an account and then

Sharp Messaging Introduces New Logistics Services at Hyundai, Averitt Express

At TECH B2B, we believe in optimizing your return on investment (ROI), particularly when it comes to advertising and marketing. Today’s advertising needs to be strategically placed using a thorough knowledge of mass and trade media, newspapers, and direct mail pieces. When coupled with the latest Web-based tracking mechanisms, advertising generates sales, not a file full of leads. Only TECH

January 21st, 2020|Advertising, Logistics, Outbound Marketing|

Size Matters When It Comes To B2B eCommerce Sites

After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on Google and the programmers had no idea why. TECH B2B analyzed the site and determined that while the on-page search

HP, Customer Portals, and The $350 Million Deal

With the spread of microsites afforded by easy-to-use content management system (CMS) software, you don’t have to be a Fortune 1000 company to take full advantage of the Web, whether it’s creating customer portals for your largest accounts or subject based e-newsletters for different segments of your customer base. The trick is to understand your customers, how they do their

January 14th, 2020|Digital/SEM/SEO, Inbound Marketing, Marketing Automation|

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