News & Insights - Tech B2B Marketing

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Watch and Learn: Talking AI in Manufacturing With David Dechow

Watch and Learn: Talking AI in Manufacturing With David Dechow

TECH B2B's Winn Hardin and Jimmy Carroll sit down with David Dechow from Integro Technologies to discuss artificial intelligence in manufacturing.

September 28th, 2021|Machine Vision|

Control Your Lead Gen With an Automated Approach

Control Your Lead Gen With an Automated Approach

Take the guess work out of marketing and improve the efficiency of your business by implementing marketing automation.

September 19th, 2021|Inbound Marketing, Marketing Automation, Outbound Marketing, Sales Consulting|

TECH B2B Marketing Adds Electronics Editor and Journalist Jessica MacNeil

TECH B2B Marketing Adds Electronics Editor and Journalist Jessica MacNeil

Jessica MacNeil, former managing editor of electronics industry publication EDN, joins TECH B2B as assistant account executive.

September 16th, 2021|Company News|

Automation Community Reacts to Semiconductor Chip Shortages

Automation Community Reacts to Semiconductor Chip Shortages

Learn how companies in the automation space are mitigating the impact of semiconductor chip shortages.

July 22nd, 2021|Automation, Inbound Marketing, Machine Vision, Robot, Social Media & PR|

Solving four business headaches with account-based marketing

Solving four business headaches with account-based marketing

Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad-based marketing approach that may produce leads but not necessarily qualified, high-value