News & Insights

PEARL: Taking an Unknown Consortium to an ANSI-Accredited Trade Association

PEARL: Taking an Unknown Consortium to an ANSI-Accredited Trade Association

The Professional Electrical Apparatus Recyclers League (PEARL), a trade association for electrical equipment reconditioners, spent most of its 11-year history in stealth-mode because their 70 small- to medium-size corporate members didn’t know how to leverage the media to reach their target audience. TECH B2B developed a public relations campaign that began with research on members, the association’s operations and technical

January 12th, 2020|Inbound Marketing, Sales Consulting|

Custom Publishing – HP Targets RFID to Individual Customer Industries

Custom Publishing – HP Targets RFID to Individual Customer Industries

Hewlett-Packard (HP) is a global computer company serving customers in many different industries. HP needed to show customers how their radio frequency identification (RFID) services could help customers in consumer goods, general manufacturing, oil and gas, pharmaceuticals, and retail. TECH B2B developed a series of 1-page inserts for trade publications serving in these target industries. Each piece framed HP’s

January 5th, 2020|Advertising, Outbound Marketing|

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue Would you spend $2,400 a year to help generate $3.3 million in sales while adding thousands of people to your email promotion lists? That’s what Tech B2B helped an international supplier of safety equipment accomplish during a 12-month period using targeted content and software that helps to identify anonymous site

December 28th, 2019|Digital/SEM/SEO, Inbound Marketing, Marketing Automation, Outbound Marketing, Sales Consulting|

How Computer Vision Is Connecting Consumers and Brands

How Computer Vision Is Connecting Consumers and Brands

As consumers become increasingly reliant on their personal electronics — and the cameras embedded therein — it was only a matter of time before enterprising businesses found ways to leverage computer vision to enhance their online retail operations.

November 22nd, 2019|Automation, Consumer Goods, Embedded Technology, Machine Vision, Outbound Marketing|

Logistics Takes Stock of How Machine Vision Can Improve Operations

Logistics Takes Stock of How Machine Vision Can Improve Operations

While logistics and distribution operations once shipped comparatively uniform goods in relatively uniform packaging, they must now process boxes, parcels, polybags, and jiffy bags, as well as ship-in-own-container products that come in countless colors, sizes, and geometries.

November 7th, 2019|Logistics, Machine Vision|