Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad-based marketing approach that may produce leads but not necessarily qualified, high-value
Neptune Beach, Fla., January 18, 2021 — TECH B2B Marketing, a full-service content development, digital marketing, and business consultancy agency serving technical industries, is pleased to announce the addition of Jimmy Carroll, former editor in chief of Vision Systems Design, as account executive. “We couldn’t be happier to have Jimmy joining our team,” said Winn Hardin, founder and managing
A growing number of B2B marketers are learning account-based marketing (ABM) can complement their traditional outreach strategies. While conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, ABM targets a specific set of accounts. It brings your sales and marketing team together to identify key decision makers within an account and then
The new TECH B2B website video shows how we are helping our clients to leverage the latest technologies and techniques to fill their pipelines and improve their visibility, authority in key industries.