News & Insights2020-01-10T13:33:40-05:00

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Size Matters When It Comes To B2B eCommerce Sites

After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on Google and the programmers had no idea why. TECH B2B analyzed the site and determined that while the on-page search

HP, Customer Portals, and The $350 Million Deal

With the spread of microsites afforded by easy-to-use content management system (CMS) software, you don’t have to be a Fortune 1000 company to take full advantage of the Web, whether it’s creating customer portals for your largest accounts or subject based e-newsletters for different segments of your customer base. The trick is to understand your customers, how they do their

January 14th, 2020|Digital/SEM/SEO, Inbound Marketing, Marketing Automation|

PEARL: Taking an Unknown Consortium to an ANSI-Accredited Trade Association

The Professional Electrical Apparatus Recyclers League (PEARL), a trade association for electrical equipment reconditioners, spent most of its 11-year history in stealth-mode because their 70 small- to medium-size corporate members didn’t know how to leverage the media to reach their target audience. TECH B2B developed a public relations campaign that began with research on members, the association’s operations and technical

January 12th, 2020|Inbound Marketing, Sales Consulting|

Custom Publishing – HP Targets RFID to Individual Customer Industries

Hewlett-Packard (HP) is a global computer company serving customers in many different industries. HP needed to show customers how their radio frequency identification (RFID) services could help customers in consumer goods, general manufacturing, oil and gas, pharmaceuticals, and retail. TECH B2B developed a series of 1-page inserts for trade publications serving in these target industries. Each piece framed HP’s

January 5th, 2020|Advertising, Outbound Marketing|

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue Would you spend $2,400 a year to help generate $3.3 million in sales while adding thousands of people to your email promotion lists? That’s what Tech B2B helped an international supplier of safety equipment accomplish during a 12-month period using targeted content and software that helps to identify anonymous site

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