News & Insights2020-01-10T13:33:40-05:00

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TECH B2B Marketing Expands Account Team With Automation Insider Jimmy Carroll

Neptune Beach, Fla., January 18, 2021 — TECH B2B Marketing, a full-service content development, digital marketing, and business consultancy agency serving technical industries, is pleased to announce the addition of Jimmy Carroll, former editor in chief of Vision Systems Design, as account executive. “We couldn’t be happier to have Jimmy joining our team,” said Winn Hardin, founder and managing

January 15th, 2021|Company News|

Six Steps to Successful Account-Based Marketing

A growing number of B2B marketers are learning account-based marketing (ABM) can complement their traditional outreach strategies. While conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, ABM targets a specific set of accounts. It brings your sales and marketing team together to identify key decision makers within an account and then

April 13th, 2020|Inbound Marketing, Outbound Marketing, Sales Consulting|

Sharp Messaging Introduces New Logistics Services at Hyundai, Averitt Express

At TECH B2B, we believe in optimizing your return on investment (ROI), particularly when it comes to advertising and marketing. Today’s advertising needs to be strategically placed using a thorough knowledge of mass and trade media, newspapers, and direct mail pieces. When coupled with the latest Web-based tracking mechanisms, advertising generates sales, not a file full of leads. Only TECH

January 21st, 2020|Advertising, Logistics, Outbound Marketing|

Size Matters When It Comes To B2B eCommerce Sites

After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on Google and the programmers had no idea why. TECH B2B analyzed the site and determined that while the on-page search

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