News & Insights

Custom Publishing – HP Targets RFID to Individual Customer Industries

Custom Publishing – HP Targets RFID to Individual Customer Industries

Hewlett-Packard (HP) is a global computer company serving customers in many different industries. HP needed to show customers how their radio frequency identification (RFID) services could help customers in consumer goods, general manufacturing, oil and gas, pharmaceuticals, and retail. TECH B2B developed a series of 1-page inserts for trade publications serving in these target industries. Each piece framed HP’s

January 5th, 2020|Advertising, Outbound Marketing|

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue

$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue Would you spend $2,400 a year to help generate $3.3 million in sales while adding thousands of people to your email promotion lists? That’s what Tech B2B helped an international supplier of safety equipment accomplish during a 12-month period using targeted content and software that helps to identify anonymous site

December 28th, 2019|Digital/SEM/SEO, Inbound Marketing, Marketing Automation, Outbound Marketing, Sales Consulting|

How Computer Vision Is Connecting Consumers and Brands

How Computer Vision Is Connecting Consumers and Brands

As consumers become increasingly reliant on their personal electronics — and the cameras embedded therein — it was only a matter of time before enterprising businesses found ways to leverage computer vision to enhance their online retail operations.

November 22nd, 2019|Automation, Consumer Goods, Embedded Technology, Machine Vision, Outbound Marketing|

Logistics Takes Stock of How Machine Vision Can Improve Operations

Logistics Takes Stock of How Machine Vision Can Improve Operations

While logistics and distribution operations once shipped comparatively uniform goods in relatively uniform packaging, they must now process boxes, parcels, polybags, and jiffy bags, as well as ship-in-own-container products that come in countless colors, sizes, and geometries.

November 7th, 2019|Logistics, Machine Vision|

Robots: Superhero to Sanding and Grinding Operations

Robots: Superhero to Sanding and Grinding Operations

Robots never get rubbed the wrong way. They never complain about tough working conditions, or grinding work environments, or abrasive bosses. This is true particularly in material removal and finishing applications, such as grinding and sanding, where their human counterparts face safety risks on multiple fronts.

October 30th, 2019|Automation, Robot|