News & Insights

News & Insights2020-01-10T13:33:40-05:00

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How to Boost Readership of Your Outreach Emails

Like their older sister the cold call, cold outreach emails aren’t the most effective way to grab a potential client’s attention. According to a recent analysis from Backlinko, only 8.5% of all outreach emails receive a response. But it’s not all bad news. The study’s research suggests several ways to boost your response rates, followed by the amount of improvement:

Could a Robot Tax Solve the Worker Displacement Issue?

The narrative of automation replacing jobs is a persistent one. The story varies depending on the narrator, but the general thrust cites multiple studies that show anywhere from 14 percent to 47 percent of jobs are at high risk of being automated. While this provides good soundbites for television, it doesn’t tell the whole story, or even an accurate one.

March 18th, 2019|Robot|

4 Ways That Email Bests Social Media

In a world where social media dominates the marketing conversation, businesses are (re)turning to email. A WSJ article calls email “the only guaranteed delivery option the Internet has left.” With options for subscribers to opt in or out, email puts the onus on creators to develop meaningful, engaging content they can’t get from a simple post on LinkedIn, Twitter, Instagram,

January 22nd, 2019|Marketing Automation, Outbound Marketing, Social Media & PR|

Tech B2B Sponsored the A3 Wellness Run/Walk

Tech B2B sponsored the A3 Wellness Run/Walk at @a3automate #a3forum on Jan 15. 30 people showed up, more than twice as many as last year. Our group enjoyed the last of the warm weather as a cold front rolled in within an hour after the run. Great camaraderie and fun — just one of the highlights from the forum, which

January 18th, 2019|Shows & Events, Video & Engagement|

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