Newsletters

The best B2B newsletters offer a cost-effective way for companies to build relationships with customers and prospects. Regularly sharing compelling content delivers value, builds trust and brand loyalty, and provides measurable metrics for future prospecting and marketing qualified lead (MQL) generation.

Newsletters

Newsletters

The best B2B newsletters offer a cost-effective way for companies to build relationships with customers and prospects. Regularly sharing compelling content delivers value, builds trust and brand loyalty, and provides measurable metrics for future prospecting and marketing qualified lead (MQL) generation.

Newsletters

Sharing Digital Newsletters
Will Keep You
Front and Center

Do Email Newsletters Still Work?

With the sheer volume of emails hitting the inboxes of consumers and B2B buyers, 64% feel overwhelmed by the volume of emails they receive, according to a Gartner report. However, 77% of B2B buyers say email is still the way they prefer to be contacted — over twice as much as any other channel.

Creating the content behind a compelling newsletter and pushing it to thousands of new and existing customers is a cost-effective way to stay in front of prospects while keeping them informed. It can also be an excellent way to gather information for your customer relationship management (CRM) or marketing automation (MA) platforms, allowing you to share relevant communications with prospects based on known areas of product or service interest. Over an 18 month period, a TECH B2B Marketing client’s email newsletters helped increase web leads by 300%. And that’s not an outlier.

Close-up of a motion control system with precision machinery

Focused Newsletter Content

Some companies think that more is better, but that’s not always the case in an email newsletter. How do you differentiate your company newsletter from all the other emails people receive? Find a focus and stick to it. Limit the amount of copy and number of stories. If you can’t promote all the information in your newsletter in a compelling, concise subject line, it’s probably too much. The subject line is the first thing a customer will see, so make sure it’s hyper-focused.

B2B buyers prefer email contact 2x more than other channels

Newsletters: Key Step in Digital Conversion

What is the next action you want your reader to take? Give the reader enough to want to take the next step in the buyer’s journey. And remember that people digest content differently, so write it for all types of readers by including subheads, bulleted and numbered lists, images, and infographics with links to more detailed copy for those interested in a deeper dive. Ultimately, newsletters are teasers designed to drive potential customers to websites for conversion, so don’t put it all in the newsletter!

TECH B2B Marketing report on email open rate

TECH B2B Marketing: Pros in Email Newsletters

Many of our clients came to TECH B2B Marketing because of our content and technology expertise, but we’re much more than a group of smart copywriters and personable engineers. TECH B2B Marketing’s team understands the challenges your customers face. By living in your tech sector and your customer’s world, TECH B2B Marketing can help you shape compelling messaging.

Just as importantly, our team of programmers, coders, and software experts focus on attaching metrics to each marketing activity — meaning we can deliver insights to you while you inform your customers. Talk to us about all the ways you can leverage low-cost newsletters to improve your CRM database and keep the prospect pipeline full.

Newsletter Considerations
for Success

TECH B2B Marketing will help you keep your brand and product messaging on target. Since content is king, we make sure yours is relevant to your reader. Tell them what they want to know, not necessarily what you want to say.

Our team will also make sure your newsletters are clean, responsive on all devices, and visually engaging.

Ask us how we used email, social media, and pay-per-click (PPC) marketing to introduce a European automation company to the North American market in six short weeks before its U.S. trade show debut.

LEARN MORE

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