From cartoners to cobots and fillers to fryers, no matter what you’ve got lined up for PACK EXPO Las Vegas, you’ll want potential buyers in your booth to see it. Bringing big events like this across the finish line can be a challenge, and we know you’ve got your team hard at work. We can help. TECH B2B Marketing has more than 30 years of industry experience — specifically focused on processing, packaging, robotics, inspection, and other manufacturing technologies — and we can jump in quickly to help you with a range of event marketing services.
PACK EXPO Checklist: Are You Ready?
If you’re exhibiting at PACK EXPO Las Vegas in September, it’s best to start planning months in advance to ensure your investment in the show will be worthwhile. Some must-do preparation is to:
- Create an outbound marketing plan that includes reaching out to members of the press and prospective partners to set up meetings at the show. A solid press pitch includes new products and features, abstracts for technical content, and blogs that establish your company as a subject matter expert.
- Develop a social media schedule for before, during, and after the event that highlights what you'll be showcasing.
- Establish a dedicated landing page where visitors can learn more about your booth and determine how to meet with you at the show.
- Send out a press release to promote your company's attendance and highlights.
- Create a press kit to hand out to media attending the show.
- Train inexperienced product managers or key booth personnel on meetings with the media, potential customers, and prospective partners.
- Consider live video feeds to promote in-booth events and demos.
- Set up a lead nurturing workflow with marketing automation to streamline the process of following up with key leads in a timely manner.
Whether you're a one-person marketing department or just need a force multiplier to enhance your efforts, the TECH B2B Marketing team is here to help before, during, and after the show. Here's how:
- Media relations: We can put together press pitches, set up meetings with editors at key publications, create press briefings for your media point person at the show, attend the meetings and take notes, and follow up with editors after the show to ensure any editorial interest is not lost.
- Sponsorships: Are you aware of the opportunities to increase your brand's exposure at the event through sponsorships? We can help you secure and execute the perfect sponsorship for your brand.
- Consultation: TECH B2B Marketing has worked closely with many companies to prepare booth personnel to speak effectively with the media, potential customers, and partners; we can help you, too, whether you are new to the space, have recent hires who could use the training, or just want an outsider's professional perspective.
- Graphic design: Need help with event collateral such as brochures, data sheets, or sponsorship opportunities information? Our art directors are ready to help.
- Lead nurturing: Whether you are actively using or interested in adopting marketing automation technologies such as HubSpot, Pardot, or Marketo, we can significantly simplify your postshow lead follow-up process.
Our team is ready to help you execute your best trade show program yet! Contact us through the form below to start planning your marketing efforts with one of our expert Account Executives.
Schedule a free consultation with TECH B2B Marketing account executives to discuss how we can help grow your brand, sales, and business at PACK EXPO.
