Photonics and Electro-Optics
More than just a cutting-edge technical field, photonics is a vibrant marketplace encompassing lasers, optics, photodetectors, and all the systems those components make possible. We are deeply familiar with the photonics ecosystem and the value it can deliver to manufacturing, communications, defense, and dozens of other vertical end markets.
PHOTONICS AND ELECTRO-OPTICS
More than just a cutting-edge technical field, photonics is a vibrant marketplace encompassing lasers, optics, photodetectors, and all the systems those components make possible. We are deeply familiar with the photonics ecosystem and the value it can deliver to manufacturing, communications, defense, and dozens of other vertical end markets.
Unmatched Experience in Photonics Technology and Its Verticals
Photonics, the practical application of light, enables a range of products and services valued at approximately $16 trillion, or more than 15% of worldwide economic output, according to SPIE’s 2024 SPIE Global Industry Report.
Viewed more closely, the field of photonics combines a wide range of technologies, encompassing industrial laser systems, optics, optical networking, and imaging. Its technical diversity is eclipsed only by the variety of photonic applications and end markets, which span manufacturing, defense, communications, medical, research, agriculture, energy, and more.
Incredibly, the field of photonics continues to rapidly evolve in completely new directions. Once discrete light sources, optics, and detectors can now be diminishingly small and integrated onto semiconductor chips. These so-called photonic integrated circuits (PICs) promise to enable faster, more energy efficient devices that could revolutionize applications ranging from data networks to lidar to wearable biosensors.
We Are on Your Wavelength
The sheer diversity and rapid advancements of photonics can make it challenging to market the technology.
Few marketing agencies share TECH B2B’s expertise in full-spectrum marketing, and none can match our history and experience with the technology or its verticals. With multiple former photonics trade editors on our executive team, we understand where your company fits into the value chain. We know how to shape messages that resonate with your audience. And we are experts at leveraging modern marketing methods to target qualified new leads for your business.
Tunable and Turnkey Photonics Marketing
Though large photonic players generate the lion’s share of industry revenue, most photonics components manufacturers are small- to medium-size businesses (SMBs) with annual revenues below $50 million.
TECH B2B clients range from start-ups to multi-million-dollar international corporations. We build strategic marketing plans for companies of any size and type.
Are you a start-up ready to bring your integrated photonics solution out of stealth mode? We can help rally target customers to book meetings at your newly designed trade show booth.
Are you a medium-sized specialty optics manufacturer? We can help your company punch above its weight with professional-grade marketing collateral, an SEO-optimized website, and engaging video messaging.
Are you a publicly traded vertically integrated photonic systems supplier? We can help you refine your branding with logos and style support; scale your marketing operation with email marketing, newsletters, and marketing automation; and open new value streams with bespoke technical training programs.
