Promotions
Leverage TECH B2B Marketing to drive sales through targeted promotions that take advantage of both traditional, physical channels and digital channels for prospecting and new business development.
Promotions
Leverage TECH B2B Marketing to drive sales through targeted promotions that take advantage of both traditional, physical channels and digital channels for prospecting and new business development.
Promotions: Bringing New to Market
Drive sales of your new or current products and services through targeted promotions that take advantage of traditional, physical channels — such as direct mail and premium handouts — and digital channels for prospecting and new business development. According to the Marketing Leadership Council, when it comes to major purchases, business buyers do not contact suppliers until 57 percent of the purchase process is complete. This is why promotion outreach is so important to get in front of prospects as soon as possible.
Promotions: Focused on Value
Whether it’s promoting teamwork and milestones in your organization with challenge coins, the perfect trade show premium swag, or educating the marketplace on a new product or service, TECH B2B Marketing can help you develop professional processes and execute those processes for business growth.
The aim of promotions is to help achieve key business objectives, such as building consensus around key ideas in an organization, increasing brand awareness, creating interest in the marketplace, acquiring new customers, preventing attrition, generating sales, or expanding brand loyalty. TECH B2B Marketing can help in all aspects of a promotion program from identifying key customer groups for outreach, to promotional campaign design and metrics, to lead prioritization and reporting.
Promotions: Not Just About the Swag
While the primary goal of promotions is to increase brand and unique selling proposition (USP) visibility and increase sales by expanding awareness to buyers and benefits to potential customers, there are many intermediate objectives useful to business success. Promotional programs can include personal selling, advertising, direct marketing, publicity, word of mouth, and may also include event marketing, exhibitions, and trade shows. These programs may also include volume pricing, rebates, and incentives, among other tactics, particularly for partner distribution channels that can significantly increase sales.
For example, direct mail programs, email, landing pages, and social posts all inform customers about the company’s current and future offers. At the same time, they also shape a positive brand image, differentiate from competitive products, build positive relationships, and stimulate demand. Intermediate engagement metrics can also provide data for clients to forecast sales growth and production, while helping to prioritize accounts for targeted sales engagement in accordance with the business strategy. Ask us about some of our account-based marketing (ABM) programs for insights on how we generate data from both traditional marketing channels as well as cutting-edge digital channels.
New Product Introductions Designed to Deliver
The TECH B2B Marketing team will help you to develop USPs that differentiate your new product or service from the competition. Together, we can build a strategy that includes measurable goals thanks to our deep expertise in cross-channel marketing and technology products and services in general. We understand your technology audience and how to best reach them, what works, and what doesn’t. We execute, test, measure, and adjust.
Not sure how to introduce your new product? New product introductions (NPIs) should begin months before product is in stock with the creation of visuals, graphics, messaging, selling propositions for internal sales and external partners, emails, social posts, training as needed, website content, and collateral for trade shows. It can be overwhelming, but TECH B2B Marketing has you covered. Contact us to learn about our NPI Gantt chart for organizing your resources in advance of a new product or service launch.
