Publication Advertising
Ads That Attract, Engage, and Convert
TECH B2B Marketing can help maximize ROI from your advertising spend with our proven strategies, outstanding creativity, and effective messaging.
Publication Advertising
Ads That Attract, Engage, and Convert
TECH B2B Marketing can help maximize ROI from your advertising spend with our proven strategies, outstanding creativity, and effective messaging.
Work Smarter, Not Harder
Great advertising starts with a great plan, and a great plan starts by asking great questions. Who are my prospects? Where can I reach them? What media platforms, publications, and keywords should I be focused on? What is my goal?
Your prospects have questions that need to be answered, too. Who are you? What do you do? Why should I care?
Given the number of industry print and digital publications, show guides, and other publication advertising opportunities, you need to consider your options carefully and make decisions based on hard facts, not sales pitches. TECH B2B Marketing believes your advertising needs to be considered as part of an overall marketing strategy, firmly grounded in your sales goals, and paired with measurable data to know what works and how much you made from each advertising channel.
Publication Advertising Works!
While publications have had to reinvent themselves with other digital advertising revenue streams due to the popularity of digital publishing and competing digital media, print publication advertising persists. The answer to why is simple: it works!
A MarketingSherpa survey found that of the five most trusted advertising formats, all were traditional media. Print advertising garnered the most at 82%. Print ads had a 78% recall rate, versus 30% for digital ads, according to RAMetrics data from 2022-2023.
Work Smarter, Not Harder
Search engines, trade media, associations, and social media platforms are effective lead generation and branding tools. Placing ads on them makes sense. But we believe that advertising needs to be considered within the overall marketing strategy and firmly grounded in your sales goals.
TECH B2B Marketing uses a comprehensive matrix when evaluating media for advertising. What is a media outlet’s circulation, demographics, and turnover? Is its circulation independently audited? Is it a lead generator or a vehicle for visibility and branding, and how does that align with your sales plan?
Insight into the ad platforms available is important. But it is only a foundation for choosing the right strategy. We work with you to identify your target audience, the channels on which they engage, and what messaging motivates them to act.
We Magnify Your Message
When it comes to ad design, TECH B2B Marketing can upgrade your look and package it for distribution in any advertising format—print, web banners, social media, video, etc. We can differentiate your value and messaging with custom illustrations, photos, and original computer-generated graphics to appeal to end-user markets as well as competing dealers.
Striking Just the Right Chord
More than just a marketing expert, TECH B2B Marketing supports technology companies. Whether you need the perfect headline, the most effective pitch, or a convincing close, our copy writers are subject matter experts who will build compelling messages that resonate with your audience, inspiring them to take action.
The TECH B2B Marketing team has everything you need to plan, design, and execute an effective advertising campaign with clearly defined goals and actionable results.
