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Public/Media/Employee Relations and Social Media

Whether your company needs to communicate with local audiences and customers to overcome facility expansion concerns or promote an event; leverage national media to raise industry visibility and establish thought leadership across geographically diverse audiences; or simply inform and motivate your workforce, TECH B2B can help you refine your public relations, media relations and employee relations activities.

Public and Media Relations

Media professionals have never been asked to do so much with so little. Let TECH B2B help you find the point where your company’s value proposition intersects with the needs of TV, radio, magazine, web portal, and social media. The result is a win-win for the client and the media. From managing media lists and media relations to developing press releases, feature stories, and online content, TECH B2B can assist with all your publicity needs. Call us to discuss how we can help improve your visibility in the industries you serve.

Social Media and Employee Relations

Social media has a place in the B2B marketplace. Social media – including blogs, memes, infographics, and much more – can be a great way to stay in touch with customers and discover challenges and opportunities before they appear on the P&L statement. It can be a way to turn your employees and customers into crowd sourcing focus groups and deliver the next killer product or application. It can be a way to share technical support information and reduce overhead while offering a self-serve knowledge base for your technical customers. Especially if your business sells to emerging markets, social media can be a great source of qualified leads.

Samples of PR Activities

  • Product releases: Use new products, services and refinements as opportunities to as subjects for new content that can be shared on the website, the media, and all sales channels.
  • Feature Stories: Develop feature stories that illustrate your company’s deep understanding of machine vision technology.
  • Case studies: Case studies are highly effective for the media as well as distributors, microsites, newsletters. Effort must be made to respin/repurpose all content across as many channels as possible to maximize your marketing/PR return on investment (ROI).
  • Blog and microblog (Twitter) posts
  • Discussion group comments (LinkedIn, trade associations, etc.)
B2B PR activities include social media
Learn more:
Download the TECH B2B brochure
Tech B2B Marketing Case Studies
Real World Social Media for B2B

“I have known Winn Hardin in a professional capacity from 2000 to 2005, and have worked under his direction throughout this time while at VerticalNet Inc., and later at SPIE’s Oe Magazine (Key Enterprises dba MSP Communications). In my opinion, Winn is a fantastic manager and a pleasure to work with. He was knowledgeable, flexible, and thoughtful in his managerial approach. He always took the time to provide feedback despite the fast pace and tight deadline-driven nature of the editorial work we were involved in.

I feel privileged to have been able to work with him directly and have significantly benefited from his guidance, experience, and journalistic expertise. I would welcome the opportunity to work with him again, and highly recommend him as a project leader, as well as for any activities associated with technical marketing and communications.”

Phillip B. Espinasse Business, Technology, and IP - Research & Advisory Services