Advertising

Attract, engage, delight

Finding The Hidden Gems

Search engines, trade media, associations, and social media platforms are effective lead generation and branding tools. Placing ads on them makes sense. But we believe that advertising needs to be considered within the overall marketing strategy and firmly grounded in your sales goals. Given the exploding number of industry websites and newsletters adding to the heap of traditional print publications, you need to consider your options carefully and make decisions based on hard facts, not sales pitches.

Advertising Strategies

TECH B2B uses a comprehensive matrix when evaluating media for advertising. What is a media outlet’s circulation, demographics, and turnover? Is its circulation independently audited? Is it a lead generator or a vehicle for visibility and branding, and how does that align with your sales plan?

We Make You Look Good

When it comes to designing the ads and other creative materials, TECH B2B can upgrade your look to a more professional/OEM level. We help differentiate your value and messaging with custom illustrations, photos, and original computer-generated graphics to appeal to end-user markets as well as competing dealers.

Have a small ad budget but want to generate more qualified leads? TECH B2B can identify the top half-dozen publications in your key market segments and buy interactive digital advertisements (eblasts, video hosting, webinars, for example) to generate hard leads. Buying one at a time (for a total of two or three per year as budget allows) will keep ad reps interested, publishers happy, and editors motivated to post your new product and company information on their websites, social media threads, and publications. This approach drives better SEO results for you and supports a constant stream of editors at all major trade shows.

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Advertising News & Insights

How Technical Content Can Help Fill Your Sales Pipeline

Finding the time and resources for writing technical content is hard. Tech B2B Marketing can help.

Solving four business headaches with account-based marketing

Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad-based marketing approach that may produce leads but not necessarily qualified, high-value leads. To put it more simply, ABM allows you to direct marketing resources to a specific set of target accounts that have a higher chance of driving revenue. It does this by treating high-value accounts as if they were individual markets in and of themselves. When combined with personalizing the buyer’s journey and customizing communications, content, and campaigns to these