Digital/SEM/SEO
Connect to your customers like never before
The Revolution Starts Now
From your website to customer desktops and mobile devices, TECH B2B helps you optimize your digital marketing channels, generate qualified leads, and increase visibility among key customer groups.
TECH B2B’s digital marketing strategies help clients gain actionable insights about their customers, deliver more targeted products and services, and boost lead generation and business growth.
Ride The (right) Wave
Our websites, microsites and landing pages have a single purpose – to attract customers better than your competitors can.
In the digital world, there will always be new information channels, new online marketplaces, and new widgets, apps, and plugins. It’s a lot for busy marketers to consider.
At TECH B2B, we help you single out the most practical digital trends and solutions that will solve your short- and long-term business challenges for the smallest investment.
What never changes is our focus on data and customer engagement. That’s the key to heightening your sales team’s ability to maintain strong customer relationships and quickly capitalize on new demand. Ask us how.
Digital/SEM/SEO News & Insights
Solving four business headaches with account-based marketing
Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad-based marketing approach that may produce leads but not necessarily qualified, high-value leads. To put it more simply, ABM allows you to direct marketing resources to a specific set of target accounts that have a higher chance of driving revenue. It does this by treating high-value accounts as if they were individual markets in and of themselves. When combined with personalizing the buyer’s journey and customizing communications, content, and campaigns to these
Size Matters When It Comes To B2B eCommerce Sites
After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on Google and the programmers had no idea why. TECH B2B analyzed the site and determined that while the on-page search engine optimization (SEO) was strong, the site had not been fully indexed and a sitemap had not submitted to the major search engines. During its initial indexing to create a sitemap of more than 300,000 pages, TECH B2B identified a coding error that had prevented 98.8% of the product pages from being indexed, meaning that hundreds of thousands of product
HP, Customer Portals, and The $350 Million Deal
With the spread of microsites afforded by easy-to-use content management system (CMS) software, you don’t have to be a Fortune 1000 company to take full advantage of the Web, whether it’s creating customer portals for your largest accounts or subject based e-newsletters for different segments of your customer base. The trick is to understand your customers, how they do their jobs, and craft content that shows them how your products and services can help them be more productive. TECH B2B took this approach when it provided content for Hewlett-Packard’s Customer Portal microsite project, which helped HP land a $350 million, multi-year service contract. TECH B2B looked at HP’s existing marketing materials on e-collaboration and supply chain management, researched the Nestle
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