Inbound Marketing

Put your customer at the center

Inform, Empower Your Customers

Inbound marketing leverages high-value content on your website to attract highly targeted leads and new business growth. It is also critical to encouraging search engines to prioritize your information over that of your competitors.

After identifying the needs, challenges, and aspirations of your target customers, TECH B2B can help you develop content that educates, persuades, and supports those customers while also promoting your company’s unique value propositions.

Inbound Marketing Strategies

Inbound marketing is effective because it attracts highly targeted and qualified customers. TECH B2B makes it cost-effective by practicing sustainability when it comes to content development. That means we leverage every piece of content as many times as possible to get the greatest return on your investment.

We’ll work with you to develop content that closes gaps in the buyer’s journey and reinforces existing brand loyalty. We also help you develop hidden ROI information that promotes your key products and services to high-growth-potential markets.

Need something more strategic? We have helped giants such as HP close some amazing accounts through account-based marketing (ABM). Contact us to find out more!

Inbound Marketing Benefits

  • Use the Web to attract new customers through organic SEO while reducing AdWord expenditures

  • Develop high-quality content that is informative first and persuasive second, improving lead-to-sales conversion rates

  • Use data analytics to the fullest extent possible to improve CRM customer segmentation and refine marketing plans for better return

  • Leverage marketing automation or SAAS systems such as website analytics, reverse IP lookup, pixel counting, and CRM to increase prospects and enable real-time sales to customer interactions when the customer needs it most

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Inbound Marketing News & Insights

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