Put your customer at the center
Inform, Empower Your Customers
Inbound marketing leverages high-value content on your website to attract highly targeted leads and new business growth. It is also critical to encouraging search engines to prioritize your information over that of your competitors.
After identifying the needs, challenges, and aspirations of your target customers, TECH B2B can help you develop content that educates, persuades, and supports those customers while also promoting your company’s unique value propositions.
Inbound Marketing Strategies
Inbound marketing is effective because it attracts highly targeted and qualified customers. TECH B2B makes it cost-effective by practicing sustainability when it comes to content development. That means we leverage every piece of content as many times as possible to get the greatest return on your investment.
We’ll work with you to develop content that closes gaps in the buyer’s journey and reinforces existing brand loyalty. We also help you develop hidden ROI information that promotes your key products and services to high-growth-potential markets.
Need something more strategic? We have helped giants such as HP close some amazing accounts through account-based marketing (ABM). Contact us to find out more!
Inbound Marketing Benefits
Use the Web to attract new customers through organic SEO while reducing AdWord expenditures
Develop high-quality content that is informative first and persuasive second, improving lead-to-sales conversion rates
Use data analytics to the fullest extent possible to improve CRM customer segmentation and refine marketing plans for better return
Leverage marketing automation or SAAS systems such as website analytics, reverse IP lookup, pixel counting, and CRM to increase prospects and enable real-time sales to customer interactions when the customer needs it most
Inbound Marketing News & Insights
After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on Google and the programmers had no idea why. TECH B2B analyzed the site and determined that while the on-page search engine optimization (SEO) was strong, the site had not been fully indexed and a sitemap had not submitted to the major search engines. During its initial indexing to create a sitemap of more than 300,000 pages, TECH B2B identified a coding error that had prevented 98.8% of the product pages from being indexed, meaning that hundreds of thousands of product
With the spread of microsites afforded by easy-to-use content management system (CMS) software, you don’t have to be a Fortune 1000 company to take full advantage of the Web, whether it’s creating customer portals for your largest accounts or subject based e-newsletters for different segments of your customer base. The trick is to understand your customers, how they do their jobs, and craft content that shows them how your products and services can help them be more productive. TECH B2B took this approach when it provided content for Hewlett-Packard’s Customer Portal microsite project, which helped HP land a $350 million, multi-year service contract. TECH B2B looked at HP’s existing marketing materials on e-collaboration and supply chain management, researched the Nestle
The Professional Electrical Apparatus Recyclers League (PEARL), a trade association for electrical equipment reconditioners, spent most of its 11-year history in stealth-mode because their 70 small- to medium-size corporate members didn’t know how to leverage the media to reach their target audience. TECH B2B developed a public relations campaign that began with research on members, the association’s operations and technical standards, and the competitive landscape dominated by several large OEMs. The result was a successful publicity campaign that leveraged media thirst for all things ‘Green,’ while combating competing messages that reconditioned equipment was less safe than new equipment. Within a few months, TECH B2B obtained more than a dozen feature stories in the electrical industries leading trade media and arranged
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