Marketing Automation & Big Data
Working smart through workflows
You Cannot Manage What You Do Not Know.
Automate your marketing.
A comprehensive PR and marketing plan that starts with definable sales goals and measures its effectiveness with clearly defined metrics empowers you to serve customers better and optimize the return on your sales and marketing expenditures.
TECH B2B can help you get the most out of your Hubspot, Marketo, Pardot, Sharpspring, or other marketing automation platform. We can also ensure that you maximize results from discreet SAAS programs such as LeadFeeder or MailChimp. Let us partner with you find the right solution for your organization and budget.
Marketing Automation News & Insights
Size Matters When It Comes To B2B eCommerce Sites
After years of development and associated programming costs, a U.S. supplier to the energy markets was ready to launch one of the largest private ecommerce sites in North America. Unfortunately, only 1 in 100 pages were showing up on Google and the programmers had no idea why. TECH B2B analyzed the site and determined that while the on-page search engine optimization (SEO) was strong, the site had not been fully indexed and a sitemap had not submitted to the major search engines. During its initial indexing to create a sitemap of more than 300,000 pages, TECH B2B identified a coding error that had prevented 98.8% of the product pages from being indexed, meaning that hundreds of thousands of product
HP, Customer Portals, and The $350 Million Deal
With the spread of microsites afforded by easy-to-use content management system (CMS) software, you don’t have to be a Fortune 1000 company to take full advantage of the Web, whether it’s creating customer portals for your largest accounts or subject based e-newsletters for different segments of your customer base. The trick is to understand your customers, how they do their jobs, and craft content that shows them how your products and services can help them be more productive. TECH B2B took this approach when it provided content for Hewlett-Packard’s Customer Portal microsite project, which helped HP land a $350 million, multi-year service contract. TECH B2B looked at HP’s existing marketing materials on e-collaboration and supply chain management, researched the Nestle
$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue
$2,400 Online Lead Program Helps Generate $3.3 Million in Revenue Would you spend $2,400 a year to help generate $3.3 million in sales while adding thousands of people to your email promotion lists? That’s what Tech B2B helped an international supplier of safety equipment accomplish during a 12-month period using targeted content and software that helps to identify anonymous site visitors. Today, not every company has the financial and human resources to fully adopt a marketing automation platform that combines outbound marketing with CRM and reverse IP lookup as well as end-to-end website tracking. For our small to medium enterprise companies, Tech B2B has helped clients to benefit from marketing automation by combining multiple programs, such as Mail Chimp and
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