Marketing Automation & Big Data
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You Cannot Manage What You Do Not Know.
Automate your marketing.
A comprehensive PR and marketing plan that starts with definable sales goals and measures its effectiveness with clearly defined metrics empowers you to serve customers better and optimize the return on your sales and marketing expenditures.
TECH B2B can help you get the most out of your Hubspot, Marketo, Pardot, Sharpspring, or other marketing automation platform. We can also ensure that you maximize results from discreet SAAS programs such as LeadFeeder or MailChimp. Let us partner with you find the right solution for your organization and budget.
Marketing Automation News & Insights
Adjust Your Marketing Efforts to Deal With Apple’s New Privacy Features
Apple recently introduced new privacy features that could impact marketing efforts and metrics.
Control Your Lead Gen With an Automated Approach
Take the guess work out of marketing and improve the efficiency of your business by implementing marketing automation.
Solving four business headaches with account-based marketing
Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad-based marketing approach that may produce leads but not necessarily qualified, high-value leads. To put it more simply, ABM allows you to direct marketing resources to a specific set of target accounts that have a higher chance of driving revenue. It does this by treating high-value accounts as if they were individual markets in and of themselves. When combined with personalizing the buyer’s journey and customizing communications, content, and campaigns to these
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