Outbound Marketing

Meet Them On Their Turf

Outbound marketing takes your marketing message to the customer via the most effective channels, whether traditional advertising, digital marketing, social media, speaker events, trade shows, or media relations. It is key to generating new prospects and building brand loyalty.

When most companies think about outbound marketing, they think of traditional advertising, which can quickly get expensive. TECH B2B can help you be smarter about how you spend your resources. Let us show you how to amplify your content to get in front of key customer groups without breaking the bank.

Outbound Marketing Strategies

Our proven outbound marketing methods ensure you get the most out of every asset. A story written for a newsletter will promote your new product while increasing the frequency in which customers see your brand. The same story can be respun and pitched to traditional media, syndicated across wires, and used as part of social media marketing campaigns that add to your organic SEO/SEM rankings. Some of the most important considerations for outbound content are to:

Provide relevant and unique content
Make it fun whenever possible
Favor benefits over hyperbole
Make it all about the customer

Outbound Marketing Benefits

Segment your customers by industry, buying needs, and other factors and only send them information that targets their needs
Identify key gaps in the purchasing decision process and target your content at channels that will put your message in front of these new prospects
Boost sales through true Thought Leadership content that helps customers, companies to be more successful
Leverage marketing automation and SAAS systems to simplify workflows and improve marketing return on investment (ROI)
Monitor content interactions for insights on customer needs and to determine which information channels are best for reaching each customer

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Outbound Marketing News & Insights

Adjust Your Marketing Efforts to Deal With Apple’s New Privacy Features

Apple recently introduced new privacy features that could impact marketing efforts and metrics.

Control Your Lead Gen With an Automated Approach

Control Your Lead Gen With an Automated Approach

Take the guess work out of marketing and improve the efficiency of your business by implementing marketing automation.

Solving four business headaches with account-based marketing

Solving four business headaches with account-based marketing

Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad-based marketing approach that may produce leads but not necessarily qualified, high-value leads. To put it more simply, ABM allows you to direct marketing resources to a specific set of target accounts that have a higher chance of driving revenue. It does this by treating high-value accounts as if they were individual markets in and of themselves. When combined with personalizing the buyer’s journey and customizing communications, content, and campaigns to these