Meet them where they live
Meet Them On Their Turf
Outbound marketing takes your marketing message to the customer via the most effective channels, whether traditional advertising, digital marketing, social media, speaker events, trade shows, or media relations. It is key to generating new prospects and building brand loyalty.
When most companies think about outbound marketing, they think of traditional advertising, which can quickly get expensive. TECH B2B can help you be smarter about how you spend your resources. Let us show you how to amplify your content to get in front of key customer groups without breaking the bank.
Outbound Marketing Strategies
Our proven outbound marketing methods ensure you get the most out of every asset. A story written for a newsletter will promote your new product while increasing the frequency in which customers see your brand. The same story can be respun and pitched to traditional media, syndicated across wires, and used as part of social media marketing campaigns that add to your organic SEO/SEM rankings. Some of the most important considerations for outbound content are to:
- Provide relevant and unique content
Make it fun whenever possible
Favor benefits over hyperbole
Make it all about the customer
Outbound Marketing Benefits
Segment your customers by industry, buying needs, and other factors and only send them information that targets their needs
Identify key gaps in the purchasing decision process and target your content at channels that will put your message in front of these new prospects
Boost sales through true Thought Leadership content that helps customers, companies to be more successful
Leverage marketing automation and SAAS systems to simplify workflows and improve marketing return on investment (ROI)
Monitor content interactions for insights on customer needs and to determine which information channels are best for reaching each customer
Outbound Marketing News & Insights
A growing number of B2B marketers are learning account-based marketing (ABM) can complement their traditional outreach strategies. While conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, ABM targets a specific set of accounts. It brings your sales and marketing team together to identify key decision makers within an account and then tailor marketing programs and messages designed to foster stronger relationships and revenue growth. In effect, ABM translates conventional marketing approaches to individual accounts as though they were markets in and of themselves. ABM and traditional marketing use similar tactics and terms but applying ABM can feel a little like learning a new dialect of a familiar language. Following the below
At TECH B2B, we believe in optimizing your return on investment (ROI), particularly when it comes to advertising and marketing. Today’s advertising needs to be strategically placed using a thorough knowledge of mass and trade media, newspapers, and direct mail pieces. When coupled with the latest Web-based tracking mechanisms, advertising generates sales, not a file full of leads. Only TECH B2B executives have worked in each of the major media and bring the technological and industry expertise you need to craft an effective advertising campaign. Whether it’s a full page ad for a print publication, interactive multimedia presentation, or somewhere in between, TECH B2B delivers advertising services that combine sharp visuals, intuitive text, and Web-based tracking while answering the question:
Hewlett-Packard (HP) is a global computer company serving customers in many different industries. HP needed to show customers how their radio frequency identification (RFID) services could help customers in consumer goods, general manufacturing, oil and gas, pharmaceuticals, and retail. TECH B2B developed a series of 1-page inserts for trade publications serving in these target industries. Each piece framed HP’s RFID product offerings with real-world examples taken from each industry, turning promotional materials into solutions that customers needed and wanted. This approach allowed HP to quickly promote their new line of RFID services, while keeping marketing budgets in check by reusing the majority of the RFID content. Only TECH B2B, with its deep understanding of today’s technology coupled with operational experience
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