Shows & Exhibits
Get what you put in
Engage And Delight
Trade shows are wonderful opportunities to personally engage key customers and industries. Do you need an interactive booth design that will exponentially improve traffic, media, outreach, and engagement? Or help coordinating a special event targeted to your top customers and/or partners? Or a new lead-nurturing program to make sure qualified leads don’t slip through the cracks? TECH B2B can help you get the most out of your trade show investments.
TECH B2B works to optimize your participation in technical conferences to maximize publicity from all attending editors and media. Our approach includes the following:
- Identify attending press
- Pitch and schedule personal press briefings with editors
- Create press kits for distribution
- Review editorial calendars for high-value contributed feature opportunities
- Develop lists of story topics to pitch to the media during the personal briefings
- Prepare event-specific media briefing books, key messaging, and FAQs
- Follow up with editors after the conference to secure publicity placement
- Develop content/stories for reuse on website, newsletters, and more
- Provide media training to key spokespeople to prepare them for live interviews
Shows & Exhibits News & Insights
Tech B2B sponsored the A3 Wellness Run/Walk at @a3automate #a3forum on Jan 15. 30 people showed up, more than twice as many as last year. Our group enjoyed the last of the warm weather as a cold front rolled in within an hour after the run. Great camaraderie and fun — just one of the highlights from the forum, which included insider looks at how robotics, machine vision & motor control are reshaping everything from how we build cars to how we make and deliver pizza.
TECH B2B Marketing attended the Association for High Technology Distribution (AHTD) Spring 2017 conference in Bonita Springs, Florida this week as an inaugural strategic business partner member. The strategic busienss partner membership is new to AHTD and only began this year. TECH B2B was among five of the new members. For 30 years, AHTD has worked to enhance the productivity and efficiency of high technology automation solution providers and manufacturers through connection, collaboration, and education. TECH B2B is excited for this opportunity to learn more about AHTD and how it can help its members continue to grow their businesses.
The annual A3 Business Forum was held in Orlando, Florida this past January. The event itself is a unique networking opportunity for the automation industry. This year, TECH B2B Marketing was excited to be a golf hole sponsor during the annual golf tournament. Here Rick Sipe, Business Manager with Rockwell Automation is caught on camera sporting the newest TECH golf hat while meeting guest speaker, Lou Holz, legendary football coach. Go Team TECH!
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