Shows & Exhibits
Get what you put in
Engage And Delight
Trade shows are wonderful opportunities to personally engage key customers and industries. Do you need an interactive booth design that will exponentially improve traffic, media, outreach, and engagement? Or help coordinating a special event targeted to your top customers and/or partners? Or a new lead-nurturing program to make sure qualified leads don’t slip through the cracks? TECH B2B can help you get the most out of your trade show investments.
TECH B2B works to optimize your participation in technical conferences to maximize publicity from all attending editors and media. Our approach includes the following:
- Identify attending press
- Pitch and schedule personal press briefings with editors
- Create press kits for distribution
- Review editorial calendars for high-value contributed feature opportunities
- Develop lists of story topics to pitch to the media during the personal briefings
- Prepare event-specific media briefing books, key messaging, and FAQs
- Follow up with editors after the conference to secure publicity placement
- Develop content/stories for reuse on website, newsletters, and more
- Provide media training to key spokespeople to prepare them for live interviews
Shows & Exhibits News & Insights
TECH B2B at Automate 2022: North America’s Largest Automation Show Returns With Force
We recap our experiences at Automate, which returned with exciting new developments in industrial robotics, machine vision, artificial intelligence, software, and much more.
Get Ready for Automate 2022 With These Helpful Tips
Exhibitors can take steps before, during, and after conferences to optimize marketing and generate business.
Solving four business headaches with account-based marketing
Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad-based marketing approach that may produce leads but not necessarily qualified, high-value leads. To put it more simply, ABM allows you to direct marketing resources to a specific set of target accounts that have a higher chance of driving revenue. It does this by treating high-value accounts as if they were individual markets in and of themselves. When combined with personalizing the buyer’s journey and customizing communications, content, and campaigns to these
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