Social Media & PR
Give more than you take
Building Relationships
An integrated marketing plan that connects solid sales goals with targeted PR, social media and marketing strategies will keep you on budget, focus the team on key customer groups, provide actionable data for mid-course corrections, and deliver maximum return on your marketing investment.
The trick is to select tactics, prioritized by lowest cost, that will result in the best return.
TECH B2B reviews your sales plan to determine which digital and social media tools will best help you achieve your goals. We then inventory your existing PR and marketing assets, look at the available budget, and help you come up with a cost-effective, highly tactical plan.
Reinventing the wheel over and over is expensive, time consuming, and impractical. TECH B2B repurposes every piece of content as many times as possible to provide the greatest return on your investment. When we develop new content to promote your key products and services within high-growth-potential markets, we craft to close the gaps in the purchasing chain while reinforcing the brand loyalty of your existing industry champions.
Social Media
Social media, including blogs, network platforms, memes, infographics, and much more, is becoming an increasingly important channel for engaging with new and existing customers and discovering challenges early on — before these challenges show up on the P&L. Social media can turn your employees and customers into crowd-sourcing focus groups that lead you to delivering the next killer product or application. It can serve as a global platform to share technical support information and reduce overhead or provide a self-serve knowledge base for your technical customers. If your business sells to emerging markets, social media can be an especially effective source for qualified leads.
Public and Media Relations
Media professionals have never been asked to do so much with so little. Let TECH B2B help you pinpoint where your company’s value proposition intersects with the needs of TV, radio, magazine, web portal, and social media. The result is a win-win. From managing media lists and media relations to developing press releases, bylined feature stories, and online content, TECH B2B can assist with all your publicity needs. Call us to discuss how we can help improve your visibility in the industries you serve.
Social Media & PR News & Insights
Automation Community Reacts to Semiconductor Chip Shortages
Learn how companies in the automation space are mitigating the impact of semiconductor chip shortages. From machine vision and robotics to automobiles and televisions, almost every system and device requires semiconductor chips, but recent worldwide events and political strains have caused global supply chain disruptions in this area. Companies in the automation space have tried to mitigate the direct and short-term impact of semiconductor chip shortages by sourcing alternative components, purchasing more than they normally would, and being flexible, patient, and improvisational. Systems integrators are seeing increasing scarcity of system-building materials, and in the machine vision market, the shortage will slow things down in terms of implementation. In a recent A3 article, TECH B2B account executive Jimmy Carroll caught
Solving four business headaches with account-based marketing
Account-based marketing (ABM) refers to a B2B marketing approach where sales and marketing collaborate and target a specific set of accounts to create personalized buying experiences. ABM helps companies focus on the highest possible return on investment (ROI) for their marketing efforts, instead of deploying a more broad-based marketing approach that may produce leads but not necessarily qualified, high-value leads. To put it more simply, ABM allows you to direct marketing resources to a specific set of target accounts that have a higher chance of driving revenue. It does this by treating high-value accounts as if they were individual markets in and of themselves. When combined with personalizing the buyer’s journey and customizing communications, content, and campaigns to these
4 Ways That Email Bests Social Media
In a world where social media dominates the marketing conversation, businesses are (re)turning to email. A WSJ article calls email “the only guaranteed delivery option the Internet has left.” With options for subscribers to opt in or out, email puts the onus on creators to develop meaningful, engaging content they can’t get from a simple post on LinkedIn, Twitter, Instagram, and Facebook. While social media will always have a place in a marketing program, here are four reasons why you should emphasize original email marketing content: 1. Excellent ROI. Email marketing’s return on investment is 38:1, more than twice as much other digital channels. In 2018, companies saw a $44 return on every $1 spent. That said, experts warn not
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