An integrated marketing plan that connects solid sales goals with targeted PR, social media and marketing strategies will keep you on budget, focus the team on key customer groups, provide actionable data for mid-course corrections, and deliver maximum return on your marketing investment.
The trick is to select tactics, prioritized by lowest cost, that will result in the best return.
TECH B2B reviews your sales plan to determine which digital and social media tools will best help you achieve your goals. We then inventory your existing PR and marketing assets, look at the available budget, and help you come up with a cost-effective, highly tactical plan.
Reinventing the wheel over and over is expensive, time consuming, and impractical. TECH B2B repurposes every piece of content as many times as possible to provide the greatest return on your investment. When we develop new content to promote your key products and services within high-growth-potential markets, we craft to close the gaps in the purchasing chain while reinforcing the brand loyalty of your existing industry champions.