Technical Training
Add Value With Training Initiatives
From Delivery to Program Creation, Tech B2B Has the Expertise You Need
TECH B2B Marketing can deliver custom or existing training content— virtually, in person, or as part of a learning management system (LMS) — as an extension of your training staff. We can develop training tailored specifically to your company’s needs, whether for customers or internal sales and engineering staff. Led by a widely recognized, award-winning educator in the industrial automation field, we can help train and maintain a staff of expert technology course facilitators.
Build Better Relationships Through Training
Technical training enhances and expands your company’s reach in providing existing or potential customers with product and systems education. Training helps scale your operation to meet peak demand and balances key internal staff with customer demands while ensuring customer success, satisfaction, and acceptance through education. Offload course content preparation and delivery to TECH B2B and quickly create custom training initiatives for new or existing products while enhancing the revenue base that can be achieved through a successful product training operation.
Real Client Results
When a Silicon Valley AI software company approached TECH B2B Marketing with an intuitive deep learning software product that could offer great value in the industrial automation space, it did so with limited knowledge of the manufacturing space and the machine vision market. To help this company become familiar with the world it sought to enter, TECH B2B Marketing developed and administered a comprehensive training program to introduce its employees to the world of machine vision and imaging within the context of industrial automation. As a result of the efforts, the company made headway in the industrial automation space, attending/speaking at several significant tradeshows, contributing articles to relevant publications, and even delivering keynote addresses.
When an optical filter company wanted to launch a new line of cost-effective high-performance lenses specifically designed for manufacturing, it turned to TECH B2B Marketing to provide market guidance and promotional help. As part of the effort, TECH B2B Marketing educated the company’s sales team on the general manufacturing, machine vision, and robotics markets by developing a four-day, eight-hour training series delivered in person at the company’s production facility. We helped educate a team that was familiar with lasers, laboratory automation, and other high-tech applications about the existing market segmentation of machine vision companies, including integrators, distributors, and OEMs. As a result of the initiative, the company experienced significantly greater growth with its machine vision lens product line.
Technical Training News & Insights
TECH B2B Marketing Helps Silicon Valley AI Company Enter the Machine Vision Market
Beyond helping companies with marketing strategy, TECH B2B Marketing is uniquely positioned to help companies enter the industrial world, with knowledge of the space and hands-on experience from our on-staff engineers.
Superior Market Guidance, Promotion Results in a Successful Product Launch
TECH B2B Marketing provided market guidance and promotional help to a manufacturer of high-quality optical filters to launch a new line of cost-effective high-performance lenses specifically designed for manufacturing.
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