One of the many constraints facing the U.S. manufacturing industry is workforce development. Long known for being dull, dirty, and dangerous, many manufacturing jobs have actually become tech-savvy, clean, and interesting positions as automation transforms so many processes. But how do we communicate these benefits of automation, not only to young people who could be entering the industry, but also to their parents who inform their children’s decision-making?
Recently, TECH B2B Marketing Managing Director Winn Hardin joined the Igniting American Manufacturing podcast to discuss the evolution of the industry and how we can change the perception of manufacturing jobs in the United States. The panel discussion, which featured Rory Francis Comiskey, Chris Budihas, and Terry Iverson, covered salary benefits and education options for today’s manufacturing positions compared with traditional university careers, why growing the U.S. manufacturing sector matters, how we can introduce young people to these careers, and so much more.
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Whatever your marketing goals may be, TECH B2B Marketing can help with them all. To learn more about how we can help with your next integrated marketing campaign, contact us today.
“The companies that are adopting automation technology are far more likely to have cultures that future generations want to join.
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