Shows and Exhibits
If your trade show marketing program isn’t performing at its peak, TECH B2B Marketing can help. From targeted pre-show marketing to post-event publicity placement — and everything in between — we can build and execute a plan to achieve, or even exceed, your desired results.
Shows and Exhibits
If your trade show marketing program isn’t performing at its peak, TECH B2B Marketing can help. From targeted pre-show marketing to post-event publicity placement — and everything in between — we can build and execute a plan to achieve, or even exceed, your desired results.
Trade Show Marketing Boosts Return on Investment
Considering booth space cost, renting or purchasing your booth property, graphics, collateral, travel, shipping, drayage, hotels, and the numerous other costs associated with exhibiting, trade shows are often the most expensive marketing efforts companies undertake. Preparation is key if you want to stand out in a room full of your competition.
Trade shows are wonderful opportunities to engage key customers and prospects face-to-face, but it takes months of planning to maximize your investment. According to Conference Source, nearly half of all event planners start their trade show marketing preparations six to 12 months prior to the event.
TECH B2B Marketing can help you answer the tough questions that you’ll need to make during this critical period, including:
“Do I need an interactive booth design to help improve traffic, media, and engagement?”
“Should I hold a special event to launch a new product or host top customers and partners?”
“Should I institute a new lead-nurturing program to make sure qualified leads don’t slip through the cracks?”
Trade Show Marketing: Maximize Your Investment
TECH B2B Marketing works to optimize your participation in technical conferences in three key areas: publicity, marketing, and design.
Publicity: Work with the Media
Our approach to maximizing publicity from all attending editors and media includes the following:
- Identify attending press
- Pitch and schedule personal press briefings with editors
- Create press kits for distribution
- Review editorial calendars for high-value contributed feature opportunities
- Develop story topics to pitch to media during personal briefings
- Prepare event-specific media briefing books, key messaging, and FAQs
- Follow up with editors after the conference to secure editorial placement
- Develop content/stories for reuse on website, newsletters, and more
- Provide media training to key spokespeople to prepare them for live interviews
Marketing: Maximize Your Visibility at the Exhibit
We help drive show attendees to your booth and execute trade show marketing before, during, and after the event, including:
- Pre-show marketing campaigns:
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- Email campaigns directed to both top customers and prospects to secure in-person meetings
- Social media announcements and ads
- Website landing pages or microsites
- Coordination with existing marketing activities
- Event-sponsored marketing opportunities:
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- Sponsorships
- Event website ads
- Show guide ads
- Pre-show email announcements, social media ads, and feature articles
- Marketing opportunities during the show:
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- Show floor video interviews for repost to social media
- Hospitality suites
- Social media posts and event coverage including photography and videography services
- Post-show marketing efforts:
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- Social media and email wrap-up campaign
- Automated lead conversion campaigns
- Manufacturing Matters feature interview
Trade Show Booths:
Put Your Best Food Forward
We help capture the attention of show-goers by helping your booth stand out with design services, including:
- Creative yet cost-effective booth design
- Engaging booth graphics
- Show-specific collateral
- In-booth video loops and slide shows
Get More Out Than What You Put In
Trade show attendees show up to evaluate product options and make purchase decisions. According to Conference Source, nearly three-quarters of show attendees will purchase a product they saw at a trade show, and 77% of executives will use trade shows to find a new supplier.
Contact TECH B2B Marketing to learn how we can help maximize lead generation, sales opportunities, and company exposure through your trade show program.
