About Tech B2B Marketing


TECH B2B is a B2B marketing agency focused on technology organizations, comprising a network of account executives, writers, graphic designers, IT professionals, researchers and industry specialists with unique experience covering, promoting and marketing high-tech industries. TECH B2B was founded by award-winning journalist, Winn Hardin, in 1996.

Winn HardinWinn Hardin

TECH B2B founder Winn Hardin is a marketing consultant for technology-focused organizations. His areas of expertise include telecommunications, lasers, imaging, robotics, semiconductors, aerospace, government, defense, and security. He has served as Editor and Publisher for newspapers, trade magazines, and B2B online communities, as well as published analyst reports through SAE International, Insight Media, Frost & Sullivan, and NanoMarkets. TECH B2B has also provided business analysis and marketing services to several Fortune 500 companies, including HP, IBM, Microsoft, Fed Ex, SAIC, as well as several trade groups and standards development organizations (SDO).

Dan McCarthy

Account executive Dan McCarthy is a seasoned communications pro of 20 years. His professional career encompasses stints as an award-winning B2B trade journalist, a writer for Forbes media, and a marketing agency executive who served clients ranging from cutting-edge start-ups to Fortune 500 companies like Dow Chemical, Jabil and GE. The industry verticals to which Dan has applied his skills is even broader, spanning advanced materials, automotive, electronics, healthcare, manufacturing automation, photonics, semiconductors, telecom and other markets. Dan’s role at Team TECH is to help clients visualize, build, measure and manage highly effective multi-channel marketing programs.

Holly O’Dell

In addition to a broad background in optical engineering developed during her two years as managing editor of OE Magazine, Holly O’Dell has covered composites and specialty fabrics, education and training, high-tech career planning, business innovations, and health care technology and the consumer products industry.

Jennifer HardinJennifer Hardin

Jennifer Hardin is the Operations Manager for Tech B2B Marketing bringing over 14 years of experience in project planning, budgeting and implementation. As the newest member of Team TECH, Jennifer will also provide additional support to other TECH members as needed.

Kevin Fincel

With over 14 years of experience in conceptualizing internet marketing strategies and digital content solutions for brands and businesses, Kevin is Team TECH’s go-to web professional. More than just a digital marketer, Kevin’s expertise is a valuable resource for any client wishing to build or improve their digital footprint.

Elizabeth NovakElizabeth Novak

Elizabeth Novak is a graphic designer and art director with over ten years experience in the publishing industry. Her background includes B2B and B2C magazines for the American Marketing Association, Chicago Athlete and InsideCounsel. She has designed textbooks for many educational publishing companies, most recently McGraw-Hill. Freelance clients include The Wrigley Company and The Expo Group.

Learn more:
Download the TECH B2B brochure